Roles and Responsibility of Marketing Function in BMW

MARKETING ESSENTIALS

Table of Contents
INTRDOCUTION ..........................................................................................................................3
MAINBODY....................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explain significant roles and responsibility of marketing function.......................................3
P2 Explain how roles and responsibility of marketing is related with other wider
organisational context.................................................................................................................5
TASK 2............................................................................................................................................7
P3 Comparison between to firms on the basis of marketing mix...............................................7
TASK 3..........................................................................................................................................10
P4 Produce and evaluate a basic marketing plan for a company..............................................10
CONCLUSION .............................................................................................................................13
REFERENCE.................................................................................................................................14

INTRDOCUTION
Marketing included all those activities, process and function which are performed by the
entities of company for full filing the needs of consumers. This is considered as a core business
and carried out by all organisation so that they will able to run their business in effective manner
(Misni, Nor and Ahmad, 2017). The present report is based on BMW company which deals with
luxurious and premium cars. It is a multinational organisation, headquartered in Germany. In
which the present report carries the discussion about key responsibility of marketing function
along with interrelation among wider organisational function. Further it compares two different
company on the basis of marketing Mix. Lastly a business plan is devised in context of chosen
company.
MAINBODY
TASK 1
P1 Explain significant roles and responsibility of marketing function.
The term marketing refers to a process which mainly ensures that each and every
individual have awareness about product that is offered by company for satisfying them. For this
the entities of marketers need to adopt effectual strategies which assist them to retain their
potential consumers for longer period (Ramos, 2018). In which there are various activities or
function that is performed by the management team of company. In which some roles and
responsibility in context of chosen firm are as follows:
Responsibility:
Fulfilment of consumer needs: It is considered that it is the responsibility of marketing
team team to satisfied the need of consumers for enhancing sales and profit margin of company.
With the help of using effective strategies they will able to accomplish this goal. For making
effective strategies company needs to analyse the market trends and preferences in order to
deliver product accordingly.
Tracking of preferences and competition: It has been found that it is another
responsibility that holds by marketing entities of company. In this they need to assess the trends
of consumers and get knowledge about emerging preferences of individuals for attaining the goal
relate to creation of strong consumer base. Along with this it is vital for company to determine

the techniques or technologies that is followed by other players of market for grabbing more
peoples towards their offerings.
Innovation : It become necessary for company to introduce innovative and creative
products for this company need to adopt some new technologies. This will aids company to
influence ample number of peoples towards their services (Nguyen and Wait, 2015). In relevance
to chosen firm their main aim is to grab more people for their services and for this they are
launching new innovative product on continuous basis which can be seen by the image of
company at marketplace.
Market Information: This is also a significant duty that need to be performed by the
anti ties of corporation. In this they need to assess the market information related to product so
that they will able to attain their objective. In relevance to this the chosen firm carried out some
internal and external analysis of environmental factors for smooth running of operations.
Product designing: Product designing is the responsibility of company for producing
innovative and creative products in order to attract peoples for services. By this they will able to
provide full satisfaction to their consumers as well as it become easy for marketers to attract
more customers for business at larger scale.
Funding: This tends to an important responsibility, in which they have to adequate
amounts of funds within the management team so that the business operation will be carried out
properly. Without funds it is not possible for company to run their operations and in context of
this, promotional activities requires a lot of investment and for this it is the responsibility of
management team to collect funds.
Roles:
Managing brand: In this competitive era, it is necessary to manage the brand of
company because the perception that company posses with their brand, product quality of service
and products increase the vales of company at marketplace (Perreault, 2018). In relevance to
chosen firm they also maintain and need to focus on brand image by supplying high quality
products to consumers. Hence the promotional tool the is adopted by company need to be
effective for increasing the good will of company.
Market research: This is another role that mangers of marketing team possess and in
order to implement some changes after analysing the market research so that the requirements of
consumers will be fulfilled. In context of this, BMW need to carry out effective marking research