Role and Responsibility of Marketing Function in Cadbury

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAINBODY....................................................................................................................................4
TASK 1............................................................................................................................................4
P1 Explain the role and responsibility of Marketing function....................................................4
P2 Discuss how role and responsibility of marketing is related with other departments within
organisation.................................................................................................................................6
TASK2.............................................................................................................................................7
P3. Comparison between the marketing mix of two organisations.............................................7
TASK 3..........................................................................................................................................10
P4. Marketing plan of Cadbury.................................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCE.................................................................................................................................14

INTRODUCTION
Marketing can be defined as set of activities that a firm undertakes in order to promote
the buying and selling of a goods and services. In which it includes advertising, selling and
delivering of goods to consumers or other business units. Marketing is considered as core
business which is carry out by organisation so that the management team of marketing will be
able to promote its business function in a effective way (Schaefer, 2018). The present report is
based on Cadbury, which is a British multinational confectionery company. This is the second
largest confectionery brand across globally. This company was founded by John Cadbury in year
1824. They operates their business and serves products like Bournvita Biscuits, Bournvile, Dairy
milk, and many mores. In this report discussion about role of marketing with firm is carried out.
Along with it, internation of department with marketing is explained. Apart from this it includes
a comparison between different firms on the basis of marketing Mix so that company will able to
achieve its goal in effective way. At the end of the report a marketing plan is going to be
developed for Cadbury so that they can fulfil their business functions.
MAINBODY
TASK 1
P1 Explain the role and responsibility of Marketing function.
The marketing term refers to an effective process which make sure that each and every
individual become familiar with the product or services that is offered by company. For this
same company need to opt some effective strategies related to promotion (Davis, 2017). This
will assist the management team in order to retain their potential consumers for a larger period.
For the same the management team of chosen firm need to considered some marketing concepts
so that it will become easy for them to carry out all function in proper and effective way. In
which some of the essential concep0ts of marketing is discussed below:
Manufacturing concept: The term manufacturing refers to the conversion of raw
material into finished goods. In which this concepts is mainly based on an approach by which
company can increase its supply with cost reduction method. As well as, it is also found that firm
are mainly shows their focus towards production process as they believe economy scale is
deepened on that. So with the help of mass production, they will be able to decrease the cost
price per product and increase profitability (Pooler, 2018). This is the concept which need

modification over the period of time as management team wants to deliver good quality products
to their consumers as well as innovative too for the retention of potential consumer.
Selling concept: According to this concept the main highlight of this elements is that
consumer need to purchase all products of company only when the company offers their products
in aggressive manner. In which the main motive is sell their products along with it to create
relationship with consumers so that they will able to sustain their expected buyers. The concept
of selling need to developed in each year as firm believes in developing the effective relationship
rather then just only selling the products.
Product concept: This concept is mainly based on assumption as people will prefer hight
quality product even if the prices is too high. For this management team need to adopt some
advanced technologies in order to increase the sales and profit of company.
Marketing concept: In this consumers are the main focus or centre point for firm. In
which mangers provides good and service to their consumers on the basis of their requirements.
This will remain same for a longer period of time as the customers are the king and products are
developed for their satisfaction according to their needs.
In addition to this there are various roles and responsibilities of marketing function within
Cadbury and these are as follows:
Market research: This has been analysed that the marketing research is the main role of
marketing section as they need to analyse all trends and preferences of consumers. And this will
assist them in making effective strategies and policies on the basis of the requirements of
consumers (Appah and George, 2017). In context of chosen firm Cadbury, the role of marking
team is to Carried out marketing research in effective way so that they will able to reach all
potential buyers,
Product design: This process is mainly focused on developing new and innovative
products for which is it important to design product in effective way. So that company will able
to attract and influence lager number of people towards their products. In context of chosen firm
if their marketing manger will so the same then they will be able to gain competitive advantage
at marketplace.