INTRODUCTION Marketing is the crucial method and tool in the modern businessorganizationwhichinvolvesunderstandingof whole market area. Requirements of customers, developing profitable relation, providing quality based goods and services and so more.
Key roles and responsibility of marketing functions Technology Legal Aspects Political Aspects
Development of Marketing Trends Concept of selling Product concept Marketing concept Current trends Future trends
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DIFFERENCE OF MARKETING FUNCTIONS BETWEEN B2B AND B2C BasicB2CB2C ProductsThere are large number of Coca-cola firm customers so they are mainly focus on giving appropriate care ad effective products and services by determining their health and safety needs. This can be determined as there are various products and services which are given by company to their customers for satisfying their desired needs and requirements. DistributionThey are follow accurate network for providing effective goods and services. In B2B, there can be formal marketing function so large number of customers can be attracted towards them. PriceAn organisation can concentrate on customers and target more customers who have ability and skill to buying any type of goods and services in proper manner. In this type of businesses, customers mainly select those firm which are based on satisfying their all requirements and needs.
ROLES AND RESPONSIBILITIES OF MARKETING In an organisation, this is need to analyzing and examining staff members roles and responsibilities in proper manner. For this company. Theycaneasilyachievingtheirpotentialgoalsand objectives. Coca-Cola is very popular company which help in identifying their desired success and growth in this sector.
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Conclusion From the above mentioned report it can be analyzed that Marketing is that set of activity where manufacturing products and services provide effective goods to their desired customers which main motive is to satisfying their needs and wants in better manner. In an organization, this is need to analyzing and examining staff members roles and responsibilities in proper manner.
References Durmaz,Y.,2011.Atheoreticalapproachtotheconceptof advertising in marketing. International Journal Economic Research. [23 Januari 2015]. Fazlollahtabar, H., Aghasi, E. and Forte, P., 2012. Bi-objective two- stage decision-making process for service marketing. International Journal of Strategic Decision Sciences (IJSDS). 3(3). pp.24-39.