This PowerPoint presentation discusses the roles and responsibilities of the marketing department in order to develop competition in the market. It covers topics such as marketing definition, marketing concept, comprehensive model of marketing process, key roles and responsibilities of marketing function, the changing marketing landscape in the digital age, marketing B2B vs B2C, and the interrelationship of marketing with other functional units. The presentation concludes with the importance of coordination and cooperation among departments.

This presentation discusses the roles and responsibilities of the marketing department in developing competition in the market.

Roles and Responsibilities of Marketing Department

This presentation covers the concept of marketing, including current and future trends, different marketing processes, roles and responsibilities of marketing function, and critical evaluation of key elements of marketing function. It provides insights into the importance of effective marketing relationships with customers and the role of marketing in promoting products and services. The presentation also discusses the interrelationship of marketing with other functional units such as human resources, finance, and operations. Overall, it highlights the significance of marketing in achieving organizational goals and objectives.

Unit 2: Marketing Essentials Part 1

PowerPoint Presentation

This presentation provides an overview of marketing, including its definition, concepts, process, and interrelationships with other functional units. It explores the differences between B2B and B2C marketing and discusses the changing marketing landscape. The roles and responsibilities of marketing are also discussed, along with its interrelation with research & development, human resource management, and production. References are provided for further reading.

Marketing

Marketing: Definition, Concepts, Process, and Interrelationships

This presentation provides an overview of marketing essentials, including the concepts and current and future trends in marketing. It also discusses the different marketing processes, the role and responsibilities of a marketing manager, the interrelationship of marketing with other functional departments, and the value and importance of marketing in a company. The presentation focuses on the case of Marks and Spencer, a growing British multinational retailer.

Marketing Essentials

This presentation explores the key roles and responsibilities of marketing in the travel and tourism industry. It discusses the interrelationship of marketing with other functional units and analyzes the significance and elements of marketing functions. The presentation provides insights into the importance of marketing in achieving growth and success for the development of marketing plans.

Marketing Essentials for Travel and Tourism

This presentation explores the scope, importance, and role of marketing in Sainsbury. It discusses how marketing functions interrelate with other departments and the significance of marketing in boosting sales and maintaining customer relationships.

Marketing Essentials: Scope, Importance, and Role in Sainsbury

This report discusses the key elements of marketing in the hospitality industry, focusing on the Conrad London St. James hotel. It covers current and future trends, marketing processes, roles and responsibilities, and the influence of marketing on other functional departments. It also highlights the value and importance of marketing and its application in the hotel.

Roles and Responsibilities of Marketing Department

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