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MARKETING EESSENTIAL INTRODUCTION

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Added on  2020-06-04

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This task play crucial role in success or failure of a company because marketing department is responsible for bringing the business into an enterprise. TASK 1 1 P1 key roles and responsibilities of the marketing function Every activity that is done in an enterprise made some impact on business operation of company. Below are some key roles of marketing: Market research – Marketing wing of McDonald's is responsible for analysing the current trend in market so they can provide vital information to production department, this will help them in

MARKETING EESSENTIAL INTRODUCTION

   Added on 2020-06-04

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MARKETING ESSENTIAL
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INTRODUCTIONEvery organisation has to perform various functions in order to achieve their mission andvision. Marketing is a process where company tries to find needs of customers and than sell theirproducts by promoting its special features. This task play crucial role in success or failure of acompany because marketing department is responsible for bringing the business into anenterprise. McDonald's is a leading in fast food restaurant sector. They are operating in morethan 100 countries and they have approximately 36900 outlets in various part of this world. Thisreport will discuss about roles and responsibilities of marketing function (Al-Ekam and et .al.,2012). Formation and evaluation of basic marketing plan will also become part of this file. It willalso include various component of marketing mix and planning which is can assist anorganisation achieving their set targets in short period of time. TASK 1P1 key roles and responsibilities of the marketing functionEvery activity that is done in an enterprise made some impact on business operation ofcompany. They distribute their overall work into some department which can not interfere inactions of other divisions. Below are some key roles of marketing:Market research – Marketing wing of McDonald's is responsible for analysing thecurrent trend in market so they can provide vital information to production department, this willhelp them in understanding the present need of customers and they will manufacture new itemsaccording to their changing taste and preferences. They also deliver significant data to financedivision which support them in making important decision relating to future investment. Competitive environment – Companies who are operating in fast food restaurantindustry has to face cut throat competition because of high number of suppliers and new entriesin market (Batt, 2013). Marketing help in understanding the strategies of opponent players socited organisation can make their future plans according. If they have complete details abouttheir rival than they will get some extra advantage which we ultimately get convert into profit.This will help McDonald's is retaining their top spot in the industry. If they have correctknowledge about policies of other enterprise than they can change product price and qualitywhich can raise their overall sale. 1
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Advertisement and promotion – Marketing play crucial role in creating andmaintaining the demand of product by doing various kind of promotional activities. They areresponsible for selecting correct mode of advertisement so they can target right customers andconvince buyers to try their new items. Beside promotion of product, they are accountable fordeveloping a positive image of brand in the market because name of organisation has directconnection with their goodwill (Desai, 2013). Growth of business – Every department in an enterprise perform some task which assistthe firm in moving forward towards their mission. Marketing function is responsible for briningthe business in company, they are accountable for increasing the revenue of an organisation.They can do this activity either by reducing the cost of operation or by enhancing overall sale ofthe enterprise. Exchange of goods – McDonald's only assemble their items in their outlets. Theymanufacture them at other place which can be in any other state or country. They have to getvarious kind of approvals from government and their authorities Marketing division isresponsible for fulfilling all the formalities, they remove all the troubles which comes in theprocess of delivering different items like sauce, beverage etc. This whole activity may look easyfrom outside but it includes miscommunication and conflicts which can have capacity to make anegative impact on the smooth movement of manufacturing material. In fast food restaurantindustry, distribution system is considered as a significant part of business operation (Desselle,Zgarrick and Alston2016). McDonald's is operating in more than 100 countries, marketing wingis responsible for making an effective system which can reduce the overall cost of distribution ofgoods. This will provide them some extra edge on their competitors. Identification of target markets – Before development of a product, first an enterprisehave to select the market where they are going to sell their items. This task is a function ofmarketing team, they play significant role in exploring various segments relating to culture,religion etc. They try to solve all the confusions which can come in the mind of managers ofdifferent department by making specific goals which have to be achieved in set time. They makestrategies in order to reach these targets, they are also responsible for its effective execution. Creation of management information system – Marketing wing is responsible forrecoding various kind of data which they gather from different sources. They have to analysethem in regular interval of time so they can make effective strategies in upcoming time. In2
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