Roles and Responsibilities of Marketing Department in Marketing Environment

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Added on 2022/11/30

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This presentation discusses the key roles and responsibilities of the marketing department in a marketing environment. It explores the strategic marketing plans, social media monitoring, brand management, and customer satisfaction. The presentation also highlights the significance of interdepartmental coordination and the impact on the wider organizational context. The case study of Marks and Spencer is used to illustrate these concepts.

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Roles and Responsibilities of Marketing Department in Marketing Environment

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