logo

Roles of Marketing Function in McDonald - Report

   

Added on  2020-09-03

19 Pages5460 Words42 Views
MARKETINGESSENTIAL
Roles of Marketing Function in McDonald - Report_1
Table of ContentsINTRODUCTION.......................................................................................................................1P1 Describe the different roles and responsibilities of marketing function................................1P2 Explain various marketing responsibilities and roles in organizational context....................4TASK 2 ...........................................................................................................................................1P3 Application of marketing mix of different organisations to marketing planning process.....1TASK 3 .........................................................................................................................................4P4 Basic marketing plan of Mc Donald's...................................................................................4CONCLUSION ...............................................................................................................................8REFERENCES................................................................................................................................9.......................................................................................................................................................10
Roles of Marketing Function in McDonald - Report_2
Roles of Marketing Function in McDonald - Report_3
INTRODUCTIONIn simple terms, Marketing means meeting the requirement of both consumer andmarketers profitably. Thus, it is a social process that helps the organisation to exchange & createvalue with their potential buyer. Firms uses different marketing activities which includeadvertisement, promotion, public relation in order to satisfy the dynamic needs of customer. Itrefers to a continuous exchange of communication through which business enterprise informs,educates and develop long-lasting relationship with potential client over a period of time. Themain objective of marketing is to interpret target consumer so well that the product or serviceswhich respective company is offering to people fits within their requirement and sells itself.Marketing delights the customer by fulfilling their desired choices and wants effectively (Baack,Harris and Baack, 2013). McDonald is considered as the world largest restaurant chain thatprovides fast food to millions of consumer. This report covers the various roles of marketingfunction that McDonald has opted in order to accomplish their long term objective and gainhigher competitive advantage all over the world. P1 Describe the different roles and responsibilities of marketing functionMarketing can be defined as a set of activities which compromises of promotion, publicrelation, sales and advertisement used by business entities in order to meet the requirement ofpotential consumer. In modern scenario, where needs of customer is changing frequently itbecomes important for a firm to analyse such wants and make product accordingly. Marketinggives shape to such changing references of people (Babin and Zikmund, 2015). It excite theinterest of potential client and enables them to purchase the goods which fulfils their desireddemand. Organisation reach to its end consumer by using three aspect of marketing processwhich includes designing, implementation and evaluation. Firm make product in order to earnincome on that and for this they are require to sell their goods to those people who actually wantsit. Different roles and responsibilities are related with marketing function which helpMcDonald's to accomplish both short and long term objective in an effective way are describedbelow: 13
Roles of Marketing Function in McDonald - Report_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essential
|9
|630
|29

Marketing Essentials INTRODUCTION 1 TASK 11 P1. Roles and Responsibilities of the Marketing Essentials for McDonald's 10 CONCLUSION 13 REFERENCES 14 INTRODUCTION
|19
|5950
|232

P1 Main Roles and Responsibilities of Market Function
|12
|4186
|447

Roles and responsibilities of marketing in CADBURY
|19
|5531
|133

Marketing Essentials TABLE OF CONTENTS
|19
|5244
|118

Marketing Essentials : Cadbury Company
|20
|5612
|44