Marketing Essentials of McDonald Company

Added on - 21 Jul 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing function of McDonald's.........................................1P2. Roles and responsibilities of marketing related to McDonald’s...........................................4P3. Different ways in which marketing mix of McDonald's and Burger King are applied toplanning to achieve business goals.............................................................................................6P4 Marketing plan for McDonald's...........................................................................................10CONCLUSION.............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarket is considered as place where the sellers and buyers meet and conduct the processof exchange of product and services in order to gain profit and earn their livelihood. Thus thesetwo elements carry out all the business activities. In today's era, market place has been modifiedand there are various tools and techniques which are being used to carry out the business process.Elements like promotion for sales, marketing and many other are necessity for the company inorder to gain the competitive advantage in the market place (Anderson And et. al., 2014).Company chosen for this report is McDonald's which was is an multinational fast food chainwho is handling their operations worldwide. This company was established back in 1940 byRichard and Maurice McDonald in USA. This company is one of the largest fast food chainretailers who are supplying their products almost in every country. This reports contain the rolesand responsibilities for the analysation of business. Apart from that comparison is being madewhich is related to marketing mix like McDonald's and Burger kings which are competitor firms.Marketing plans are related with segmentation, targeting and positioning of products which ishelpful in satisfying the needs and wants of the customers in order to gain aims and objectives ofthe firm in effective manner.TASK 1P1. Roles and responsibilities of marketing function of McDonald'sMarketing can be defined as set of action that deals in promoting or advertising variousproduct or services among potential customer. It is a social process which is used by businessenterprise to satisfy the needs and wants of consumer through exchanging and creating value.Companies use marketing tool in order to build strong relationship with its customer and retainthem for longer period (Blumberg, Cooper and Schindler, 2014). Marketing process isresponsible identifying, exchanging, communicating delivering and satisfying the needs ofcustomer by generating profit for the firm as well. Following are the roles and responsibilities ofMarketing which are described below:Marketing Information System:MIS helps in decision making process of a company byidentifying the needs and wants of the target customer. It can be defined as a system whichrecords, analysed and distribute the data to managers related to the customer preferences onfrequent basis. According to Jobber, MIS assess the information related to marketing and collect1
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