Marketing Essential

Marketing essential
TASK 1

Covered Content
 Introduction
 Roles and responsibility of marketing function
 Roles and responsibility of marketing in organisational
context
 References

Introduction
 Marketing is considered as most important part of
organisation. It is a way of creating brand image of
company in particular environment.
 On the basis of marketing tools organisation motivates
to produce goods and services as per needs of
consumers.

Roles and responsibility of marketing function
Marketing: Marketing is consider essential part of
organisation under which various tools, techniques and
strategy are used in order to achieve organisation objectives
and enhance growth or in other words it is a process of
creating, communicating and delivering the value to
costumers which help in establishing good relations with
costumers in order to give benefits to organisation.