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Marketing Essential of Thomas cook group plc - Assignment

   

Added on  2021-02-19

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Marketing essential
Marketing Essential of Thomas cook group plc - Assignment_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................1Marketing mix..............................................................................................................................1TASK 3............................................................................................................................................5Marketing plan.............................................................................................................................5REFRENCES...................................................................................................................................9Books and journals.......................................................................................................................9
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INTRODUCTIONMarketing is the tool which describe the external activities of the organization. It is basedon research and process of management that helps to identify the target market and requirementsof customer. In other words marketing is the tool that every manager used to analyse the demandof product by analyse the needs and wants of customer. Thus, it is the tool of communication,and process of delivering the goods and services to the customer and exchanging offerings thathave value for customer. Thus, it is the set of activities organization used to promote and saletheir product in target market that many have created the demand of product. The present report is based on marketing essential of Thomas cook group plc. It is theBritish travel and tourism firm its provides the variety of services to the customer such as charterand scheduled passengers airlines, holiday packages. Cuisine lines, hotel and resorts. Thus, thereport will cover the various activities of marketing such as roles and responsibility of marketing,and relate with wider organization means other functional units. Moreover, report will comparethe marketing mix strategy 7 P's of Thomas cook group plc with Cox and Kings. Lastly, reportevaluated the marketing plan of new product. MAIN BODYTASK 1Covered in pptTASK 2Marketing mixIt is the tool which helps to organization to identify the target market and influenceconsumers to purchase its products. Thus, this tool gives the information to organization thathow to target the market that helps to achieving the objective of the firm (Rather, 2019).7 PsThomas cook group PLCCox and KingsProductThere are different types ofproduct and services, generallythe core business ofCox and Kings provides thevariety of travel and tourismrelated services to the1
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organization is that theymanage the travel and tourismservices, includes touroperator, package holidays,which includes travel, food,hotel, insurance and car hireetc. there are different firmswho work under the Thomascooks which is Thomas CookHoliday division, ThomasCook Retail, Thomas CookAirlines, Condor Airlines andThomas Cook TV.customer. It includes LeisureTravel, Corporate Travel,Forex, VISA Processing,Travel Insurance etc (Kaur,2019). PriceThe pricing strategy ofThomas cooks is that they usethe penetration pricing strategythat means firm initially offerthe services in low prices.Thus, the services is availableon minimum prices so it helpsto attract the customer. On theother side, for target the rightcustomer firm used thepremium pricing that meansthose customers who save theirmoney only for the purpose oftour. Thus, During off seasonsthis strategy helps to target thecustomer firm offer gooddiscounts to meet targets(Duane and Domegan, 2019).The pricing strategy of firm isthat they follow the productlife pricing strategy. Under thisstrategy it describes that firmset the prices of the productaccording to the differentcategories That means firmseparate their services intovarious cost categoriesaccording to the differentquality levels. For example, inferox business Cox and Kingsprovide the best service to thestudents on minimum pricethat means students go abroadfoe study. So this strategyhelps to firm for enlarge thedemand of product.2
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