Roles and Responsibilities of Marketing Department

Marketing Essentials

Content
• Introduction
• Roles and responsibilities of marketing department
• Roles and responsibilities of marketing department in context of marketing
environment
• Roles and responsibilities of marketing department in wider organisational
context
• Critically analyse and evaluate the key elements of the marketing function
• Conclusion
• References

Introduction
Marketing refers to an essential term
which is used the outcomes to
studying the short term and long
term demands in the market. It is
basically a set of activity that is
helpful to make a connectivity
between the customers and the
organisation.

Roles and responsibilities of marketing
department
The concept of marketing is a best technique for the business enterprises
because it helps in identifying the needs and demands of the customers so that
company will offers the offerings according to trends.
Branding- It is one of the major role of the marketing function in the business
enterprise that is controlled by the top level authority and the marketing
manager. Although, this aspect is responsible for enhancing the image for the
brand by communicating effectively with the customers at the marketplace.