This presentation provides an overview of the roles and responsibilities of marketing functions in an organization. It explores how these roles and responsibilities relate to the wider organizational context and the interrelationship between marketing and other functional units. The presentation also highlights the key elements of marketing functions and their interrelation with other functional units.

Unit 2: Marketing Essentials

Develop a basic marketing plan and employ elements of the marketing mix to achieve results.

Discover the importance of marketing functions and their connection to other areas within an organization.

Roles and Responsibilities of Marketing Functions

This presentation discusses the roles and responsibilities of marketing functions and their interrelationship with other functional units of the business. It also covers the current and future trends of marketing and their significance in the wider company context. The presentation emphasizes the importance of coordination between various departments to achieve the desired goals of the organization.

Marketing Essentials: Roles, Responsibility, and Interrelationship with Other Functional Units

Presentation

This presentation analyzes the roles and responsibilities of marketing in the context of the marketing environment. It also examines the significance of interrelationships between marketing and other functional units of an organization. Additionally, it critically analyzes and evaluates the key elements of the marketing function and how they interrelate with other functional units of an organization.

Roles and Responsibilities of Marketing in the Marketing Environment

This presentation covers the role of marketing in the wider organizational context and its interrelationship with other functional units. It also discusses the key elements of marketing function and their interrelationship with other units of the company.

Role of Marketing in Wider Organizational Context

Research

This presentation discusses the key roles and responsibilities of the marketing function, its interrelationships with other functional units of an organization, and the significance of marketing in the marketing environment. It covers topics such as market research, promotion and advertisement, brand management, product development, internal communication, market strategies, marketing information system, monitoring of marketing environment, and market segmentation. The presentation concludes with the importance of building healthy and positive relationships with customers to gain their loyalty towards the company.

Stanford University

Marketing Essentials: Roles, Responsibilities, and Interrelationships

This presentation provides an overview of the roles and responsibilities of the marketing function in an organization. It explores how marketing is related to other functional areas and the significance of interrelationship in various departments. The presentation is based on the case study of Tesco, a UK-based grocery and general merchandise retailer.