Elements of Marketing Functions and Interrelationship with Other Units

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Elements of marketing functions and its interrelationship with other functional units..............3
Responsibilities and roles of marketing function........................................................................5
TASK 2............................................................................................................................................6
Several tactics used by companies to identify that business objectives can be achieved...........6
TASK 3..........................................................................................................................................10
Strategic marketing plan...........................................................................................................10
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
In the context of business unit, marketing is one of the most essential function of
companies it makes them able to reach at target market and gain their attention towards purchase.
Mostly publicity, promotions, advertising and sales techniques are considered as marketing. It
also considers as key elements of business success & growth that provide many benefits to any
company in term of increasing productivity and profitability. The current study is based on
ASDA, which falls under the category of the best and leading British supermarket retailer in the
UK. They cater quality products and services to millions of consumers across United Kingdom
which is quite beneficial for them.
This assignment will explain key elements of marketing function and their connection
with other functional units. Besides this, it will also shed light on the key roles & accountabilities
to marketing function within chosen company. It will evaluate varied tactics applied by firms for
business purpose by using 7Ps of marketing mix. Furthermore, this study will also exhibit
strategic marketing plan in context of company.
TASK 1
Elements of marketing functions and its interrelationship with other functional units
Marketing is important function of ASDA which aid in advertising its products and
services within specific marketplace to gain the attention of buyers who seek to purchase quality
items (Kunle, Akanbi and Ismail, 2017). Market research, prices setting and developing
advertisement strategies are considered as key components of marketing function that play vital
role in context of product promotion in market.
Market research-
Marketing department conduct research that is really very important for company. It
helps to identify the needs of consumers and allow gathering more data about their buying
behaviour which can be used by marketing team to create their strategies accordingly (Kozinets,
Scaraboto and Parmentier, 2018). It makes everything easy for them to launch product and drive
people towards buying it which in return increase sales rather than before. It can be said that on
the basis of conducted investigation marketing department and its team members gather
informative data about current market trends and demands which will be implemented in
manufacture function for better services or items development.
Product development-

Another element of ASDA marketing function is product development, it considers as
product management. Workers within this department focus on goods design, they want to give
unique look that capture eye of individual within marketing (Homburg and et.al., 2017). It
evaluates that by providing specific or different design to items and focus on their packaging
marketing department can effectively increase sales rather than past few years and also build
brand image in effective manner. By using appropriate strategies and tools employees within this
department develop the best marketing concept that help to react at specific group of people.
Interrelation with other departments-
There are many departments accessible within ASDA who are able to provide many
benefits of company. They aid to improve quality of groceries and other items offered by firm,
satisfy needs of consumers, manage budgets and solve issues at workplace in systematic manner
which is very important (Opute and Madichie, 2017). It can be said that after conducting in depth
research about target market wants and desires marketing department then communicate with
production team who are accountable to produce things.
Marketing with production department-
Marketing units provide all information to manufacture department which they can use
while manufacturing products and then deliver final product in market which in return increase
sales of ASDA rather than its competitors. The best thing of above mentioned element is that
they connect with each other. Market investigation aid research &b development group in
identifying requirement of customers so that important modifications can be done in production
procedure and firm can produce high quality things for their buyers.
Marketing with research & development-
Both departments work together to achieve common aim and objectives of ASDA and
increasing profitability. Marketing team after collecting overall data coordinate with R&D
section to discuss possible improvement and changes within products quality as well as design to
produce it according consumers needs which in return help firm to retain their buyers for longer
period.
Marketing with HRM-
Coordination and connection between these departments can be beneficial in every term
as it help to increase productivity and performance of company by hiring more applicants.