Marketing Essentials: Roles, Responsibilities, and Interrelationships

UNIT 2 –
MARKETING
ESSENTIALS

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
Key roles and responsibilities of the marketing function and their function with organizational
context.....................................................................................................................................................3
Significance of interrelationships between marketing and other functional units....................................5
Roles and responsibilities of marketing concerning the marketing environment....................................7
Significance of interrelationships between marketing and other functional units within a selected
organization.............................................................................................................................................8
Key elements of the marketing function and how they interrelate with other functional units within a
selected organization..............................................................................................................................8
TASK 2.......................................................................................................................................................9
Different tactics applied by the organisations to achieve business objectives..........................................9
Different tactics applied in organizations to demonstrate how business objectives are achieved..........12
Basic marketing plan for a organization................................................................................................13
CONCLUSION.........................................................................................................................................15
REFERENCES..........................................................................................................................................16

INTRODUCTION
Marketing is an essential function which helps out to provide growth for the companies
and the country as it is the main and important methods to sell and distribute the products for the
business range and also to cover a proper communication with the companies regarding the
promotions and the product is offering (Limón, 2018). Marketing is mainly referred to as a
method which helps out to promote all the goods and services that are being provided by the
organisations as in order to get the benefits. It mainly covers out selling, advertising, delivering
and all other ranges through which the customer can thereby gain the maximum advancement
and sufficient means through which they can buy the resources of the favourable attention. It
mainly covers out all the audience and customers by the methods through advertisement and all
other traditional marketing and advertising facilities. This mainly provides of the activities
through which the institution and the important process can be communicated and it helps out to
exchange and also deliver the product and the offerings with the proper value of the client,
customer and the partners in order to make the proper communication with them. Marketing
helps out to maintain the business practises to gain a long-lasting event and also to maintain their
elaborated relationship with the customers and the audience. The organisation chosen in this
report is Morrison’s it is there well-known retailing company headquartered in UK. This report
will cover out important roles of the marketing with all the inter-relations that are being made in
the departments as in context to marketing mix and all the important areas for the marketing
plans.
TASK 1
Key roles and responsibilities of the marketing function and their function with organizational
context.
Marketing plays an important function unit in all the companies and the organisation as it
is the most important pervasive role which helps out to promote the business missions and also
the goals through which the company can gain the materialistic approach through the business
activities (Vijayan, 2019). Morrisons thereby need a talented marketing force through which they

can serve out a proper marketing department in order to enhance their business some of the
important roles are being mentioned below:
 Managing and explaining Brand: It serves out an important unit through which
Customer can thereby get the proper experience and the knowledge about the brand and
the offering that is being given by them and the organisations. Customer will gain and
know about the product they want and it helps out to define and also to manage all the
brand with a proper image and also in the business environmental factor the customers
also provide a proper knowledge through which they will be well aware about the
managing and functioning of their products. The marketing unit of Morrison’s thereby
implements out and tries to manage the customers to get more attraction towards your
products and also try to manage to a branch (Xu, 2018).
 Marketing materials and the production of promotional activities: This mainly source
out all marketing department which used to cover the materials through which they can
promote and also enhance their services and products for the business enhancement. It
covers out an offering and the details regarding to their products through which they try
to communicate in the market segment. Morrison can thereby implement out some
important promotional activities through which they gain the familiar approach and also
lead to their customers in order to give them proper information regarding the products.
 Conduct of customer research: It is an important role in the marketing segment as it
helps out to provide all the research work that is being taken in the target market segment
and also provide opportunity through which all the clear understanding regarding the
offerings can be gained. It helps out to know the demands and requirements of the
customers by taking the valuable feedbacks. Morrisons have a marketing unit which used
to cover out all the expert opinions and try to gain proper research work through which
they try to adapt and identify the research on the demand that are being needed by the
company for the customers enhancement (Pederse, 2021).
Responsibility in marketing
There are some important responsibilities in marketing segment which are for Morrisons
as mentioned below: