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ESSENTIALS OF MARKETING PROCESSIALS

   

Added on  2020-07-23

17 Pages4825 Words482 Views
MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1.................................................................................................................................................1P2.................................................................................................................................................3M1...............................................................................................................................................5M2...............................................................................................................................................5D1................................................................................................................................................5TASK 2............................................................................................................................................6P3.................................................................................................................................................6M3...............................................................................................................................................8TASK 3............................................................................................................................................8P4.................................................................................................................................................8M4.............................................................................................................................................12D4..............................................................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONMarketing is the effective process which is needs to be used by large number of firms for thepurpose of maintains performance in international market. It is the activity, process of creatingand innovation, communicating, set of institutions as well as exchanging of information fromcustomers (Brassington and Pettitt, 2013. In present report is based on Coconut Bliss which isUK based firm. It is food retailing company and provides varieties of food products. In thisreport, compare 7ps of Coconut bliss with McDonald. Also mention various roles andresponsibilities of marketing officer who play significant role in continuous growth anddevelopment of firm. Effective marketing plan has been framed in this report which is helpful toanalyse and maintain target of the firm.TASK 1P1.Marketing is the important function which needs to be performing by business entity inorder to promote their goods and services in international market. Company select one personwho manages entire marketing process of firm called as marketing officer. Coconut bliss is thefirm which provides varieties of food items in international market. Higher authority of everycompany should be select person on basis of their skills, abilities, experience and knowledge. Heshould be frame plans and strategies in order to expand goods and services in across the nationalboundaries. Also try to implement those plans and strategies for the purpose of maintainperformance of firm. This is the forecasting process which is needs to be opted by large numberof entities. Planning as well as project managing marketing events and evaluating their success.Roles and responsibilities of marketing Functions:Responsibilities of marketing function is to monitor the whole marketing activities of anenterprise. As in this include marketing plans, marketing plans, products and serviceimprovement, advertising plans for the marketing purpose (Pike, 2015). Generally marketingmanagers work to design and improve the effectiveness of core marketing processes like newproduct development, brand management, marketing communication and pricing. Marketingfunction roles is to measure the progress against company's objectives as it is the responsibilityof the manager to ensure that the execution of marketing programmes to achieve desired goalsand objectives.1

Coconut bliss company's marketing function is playing vital role to achieve competitiveadvantage as well as to compete the competitors in the market by adopting best marketingstrategies that's why it includes in the best companies list in food industry (Wirtz, 2012).There are several roles and responsibilities that are playing by marketing officer in the coconutbliss company. These are as following: -Monitoring and analysing market trends: Coconut bliss company hire a researcher whocan conduct research for them and provide them sufficient information about current trends existin market. (Mihart, 2012). It helps them in making an effective decision and marketing plans inorder to fulfil market requirements.Studying about competitor's product and services: To compete the competitors marketingfunction identify about its rival's product and services and research about its customers in themarket that helps to make plans to reach the customers and attract them towards company'sproduct from competitors.Improve existing products and services: Role of marketing function is to enhancecompany's current products and services as well as launch new products in the market thatdifferent from the competitors’ goods and services (Katengeza, Okello, and Jambo, 2011). Tocapture the market and to retain more customers company introduce new products or existingproduct with modification.Increase profitability: Coconut bliss company's marketing function make marketingstrategies that helps to achieve company's goals and objectives and also helps to gain profits byselling products and services in the market. Customer awareness: It is important for every organisation ot inform customers about theproducts and services in order to attract their attention towards them. For this the companyshould required to adopt marketing strategies through which they can promote their products andservices thus successfully grab attention of existing as well as new customers. This will helpcompany in generating huge sales and revenue (Ogunmokun and Tang, 2012). Identify target markets: Marketing function finds different way to do brand promotions asthey identify target market by segmenting the customers and identify their needs and wants tomeet their expectation by providing them products and services as per their requirements.Create demands in the market: Main role of marketing function is to create or generatedemand in the market to increase the sales (Dibb and Simkin, 2013). Coconut bliss company2

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