Roles and responsibilities of marketing functions
Added on 2020-06-06
14 Pages5093 Words235 Views
MARKETINGESSENTIALS
ContentsINTRODUCTION...........................................................................................................................................3TASK 1..........................................................................................................................................................3P1 Key roles and responsibilities of marketing functions.........................................................................3P2 Roles and responsibilities of marketing relate to wider organizational context.................................4TASK 2..........................................................................................................................................................6P3 Comparison between two organization by applying marketing mix for accomplish objectives..........6....................................................................................................................................................................6...................................................................................................................................................................9TASK 3..........................................................................................................................................................9P4 Evaluation of basic marketing plan.....................................................................................................9CONCLUSION.............................................................................................................................................12REFERENCES..............................................................................................................................................13
INTRODUCTIONMarketing is an important function incorporated by business organisation in which theypromote their goods and services and induce consumers to buy them. It is a broad concept thatinvolve buyer and seller interaction in market place. On the other hand, there are huge activitiesthat are performed in this that involve producing, manufacturing of ultimate goods so that it canbe delivered too final customers. All these functions are carried out by marketing manager of anycompany in adequate manner so that aims and objectives can be fulfilled. The company which isselected in this report is Cadbury, a confectionery brand and is famous for its chocolates all overthe world. The report will highlight the role and responsibilities played by the marketingmanager as well as importance of marketing mix aspect which play a vital role in the company.On the other hand, the organisation have to lay down marketing plans in order to market theirproducts in effective and efficient manner. TASK 1P1 Key roles and responsibilities of marketing functionsMarketing is a dynamic process that include interrelated various type of functions and roles that main focus is to satisfy the final demands and requirements of the final customers in the market place. Their only ultimate aim is to maintain healthy relationship with their consumers so that they could be hold for longer period of time. It is the responsibility of marketing manager to examine all the present conditions that is prevailing in the current market place and take decisionaccording to it (Baker and et. al., 2016). Similarly, marketing manager of Cadbury have to carry out the important functions so that marketing process can be carried in effective manner and vision and mission can be attained. There are some key roles and responsibilities of marketing functions that is played in Cadbury are as follows: Research and development function: R&D department is consider building block ofCadbury s they share significant role in marketing functions as they continuously studythe factors that are present in outside environment and take decision accordingly. Thereare number of elements that affect the organisation in several ways hence, these have toconsider while carrying out the while work process. It is the duty of this department tofurnish roper and correct information to marketing department so that they could stepswhile considering all these in proper format. Promotional Function: Promotional is an essential process in which company makeefforts to promote their products and services in order to induce customers to purchasegoods. Every orgsnaition aims to increase their sales so that final mission and visioncould be accomplished. There are number of ways that are available in the businessenvironment through which promotional functions can be done. Cadbury have propersystem that is set to promote their products through social and print media. Marketing Information System (MIS): It is a important procedure in which full attention is made on the consumer’s behavior so that proper decision could be taken place by the management system (Bastable, 2016). This is a crucial function in marketing process as it
involve collection of important information about the conditions that are taking place in market place and then inculcate into their department. Cadbury also adopt this system so that proper examination of environment could be performed in adequate way so that their objectives of creating sustainable image in customer’s mind can be achieved. Planning Function: Plans are initial step that involve sequence of steps and activities thathas to be performed in order to reach final and ultimate stage. Marketing manager have toperform this function in proper format as all other activities are conducted in accordanceto it rules. Hence, it provide the framework and base so that all function could beperformed in proper way. For example, Cadbury have to introduce new products that isNutties therefore manager have to create plans in accordance to it. Plans are prepared inorder to provide frame work and base of all activities so that final and ultimate aims andobjectives could be achieved. All this helps in reaching vision and mission that has beenset by them. P2 Roles and responsibilities of marketing relate to wider organizational contextMarketing involve number of interrelated activities that is conducted in order to satisfythe final needs and demands of the customers. Consumers are the most important resource forany of the company as because of them organisation produce goods and services so that theyremain satisfied and happy. The main role and responsibility is with marketing manager as he isthe one that carry out all the work process in effective manner and always work towardsachieving goals and vision of the company, similarly, marketing manager of Cadbury have toperform all his task in conducive way and lead to establish sustainable image in customer’sminds.There are number of department that are present in single business organisation and havedifferent nature of work process that is conducted by them. All these division are interrelatedwith each other have coordinate to achieve set targets of the company in particular time period(Lane, 2016). Cadbury have proper organizational structure that allow every individual to followspecific roles and responsibilities so that final results can be reached. Certain roles andresponsibilities of marketing in relation to other departments are discussed below: Marketing and R&D department: research and development department always focuseson examining the marketing condition that is prevailing outside and then take decision for thecompany that is best suited for it. As Cadbury have to work in environment which is dynamic innature and keeps on changing therefore, it is necessary for them to perform environmentalscanning process so that all factors could be studied and correct steps must be taken. This helpsthe marketing department to function in accordance to the order that has been given by thisdepartment. It is very much necessary to work in coordination otherwise final results could notbe accomplished. Marketing department is totally depended on R&D as they work in accordanceo instructions that has been supplied by this department and helps them to reach final targets thathas been set up the management of the company. Marketing and human resource department: human resource department of any companydeals with managing all employees and workers that are working in the company. Humanresource manager play a vital role in this regard as he is responsible for managing all the workersin effective and efficient manner. he have to perform recruitment and selection program so that
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