Marketing Essentials of Super-drug
Added on 2021-02-20
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Marketing Essentials
Table of ContentsMarketing Essentials.....................................................................................................................1Introduction .....................................................................................................................................3Key roles and responsibilities of marketing function Super drug PLC......................................4Marketing functions and their interrelation with other functional units of the organization......6Comparison between super-drug and AstraZeneca.....................................................................8INTRODUCTION....................................................................................................................107p of the marketing plan of Superdrug company......................................................................12Conclusion.....................................................................................................................................13References..................................................................................................................13
Introduction Marketing is the lifeline of any business as without marketing the products which a business produces will notbe sold so to increase the sale the organizations have to study the new techniques and strategies which could beapplied to increase the sales of the organization. The importance of marketing has been evaluated due to rise incompetition in the market as it had forced the marketers to innovate their business strategies which gave theirmain emphasis on marketing skills to ensure the right delivery of the product. In this report there is a in depthstudy about Super-drug which is UK's second largest health care and beauty products retail company. Superdrug was established in 1964,UK which is a retail store chain all over UK and dome other countries with thehelp of its online store. The company has analyzed they need of evaluating the market trends and focused onmarking strategies to ensure consumer satisfaction and profit maximization, consumer retention and consumerloyalty is the major aspect of the company which they need to solve. This report give a detail study about all themarket essential which an analysts need to analyze while preparing new marketing strategies for Super-drug toensure that the company reaches its set objectives effectively and efficiently.Key roles and responsibilities of marketing function Super drug PLC.Super-drug is one of the largest retailer of health and beauty products in U.K. Super-drug has many supermarketstores situated in U.K. The marketing function is followed effectively for the success of the organization. Andalso for the Super-drug for the success of their organization and the key responsibilities of the marketingfunction for the success of the super-drug. Roles and Responsibilities of the marketing Function1. Listening to customer needsTo become leading company and compete with other companies in health and beauty industries. The super drugneeds to prepare plan according to customers needs. The super-drug needs to know what customer want fromthem type of product customer wants to consume. Super-drug needs to get customer feedback on their recent
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