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Marketing Management - PDF

   

Added on  2020-12-24

15 Pages4746 Words113 Views
Marketing Management

Executive Summary Marketing is process which includes functions of organization to create, communicateand deliver value to clients by building and manage relationship with them. Managementresponsibility is to advertise and promote information to people about products and services.Market research, survey and feedback are various techniques which help top personnel to haveinformation about preferences, choices and needs of consumers. This help superior to implementappropriate technologies and equipments in system to provide different variety of products toattract large number of people and satisfy customers. Internal and external analysis are executedby manager to have accurate information about market and system. With help of SWOT,marketing plan is constructed by superior to provide information to members and other partieswhich have connection with firm. This benefit firms to establish competitive advantage inrespect to rival brands to maintain its positions and reputation in market.

Table of ContentsINTRODUCTION...........................................................................................................................1a. Overview of organization........................................................................................................1b. Overview of product of choice................................................................................................1TASK...............................................................................................................................................2a. Situational Analysis ................................................................................................................2b. SWOT Analysis......................................................................................................................6c. Competitor Analysis................................................................................................................6d. Marketing Plan and Recommendations..................................................................................7CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing is activity conduct by management to formulate strategies, create message andcommunicate information to people about products and services. It is essential that each andevery organization construct and maintain relations with customers to benefit stakeholders andsystem. Along this, superior asses, review and track requirements and demands of consumers todeliver variety and different range of items and services in market (Malhotra and Peterson,2014). Present information is based on Marks and Spencer Group Plc is retail store which hasoutlets in United Kingdom and various other countries. Company offer different variety of fooditems, beauty products, clothes, flowers and gifts. This assignment specifies situational analysis,SWOT, competitor analysis which is executed by manager. This help superior to have completeinformation about conditions prevailing in market and system abilities. Thus, administrationdesign marketing plan to design system and direct members to function effectively. a. Overview of organizationMarks and Spencer Group Plc is British multinational retail store which has headquarterin London, United Kingdom. Organisation offers different variety and range of clothes, homeand food products. It is a famous firm in United Kingdom where around 1000 stores areestablished in which 615 sell food items. Along this, company is conducting operationsworldwide and have branches in different nations which help executive to have large marketreach and customer base. This benefits management to incur approx £115 million net incomefrom business. b. Overview of product of choiceMarks and Spencer is popular brand in clothes, as it provides different variety of apparelsfor both men, women and kids. Company prime goal is to provide quality products to customers,for which management timely asses market trends to make changes in system accordingly.Management offer wide selection clothing that is occasion dresses, staple jeans, stylish suits,classic and casual pieces. This help firm to satisfy customers and construct loyal buyers toenhance sales and revenue (Foxall, 2014). 1

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