Marketing Plan for NutriDigest Pet Food

This presentation provides a detailed marketing plan for NutriDigest Pet Food, a new company that offers organic food for dogs and cats. It includes an overview of the company, product description, target audiences, situational analysis, objectives, strategies and tactics, marketing budget, and implementation and monitoring. The presentation also compares the marketing mix of NutriDigest with a competitor and discusses the company's vision, mission, and objectives.

Marketing Plan
New Product Launched
by NutriDigest
TASK4

TABLE OF CONTENT
 INTRODUCTION
 Overview of company
 Product Name
 Product Description
 MARKETING PLAN
– Target Audiences
– Situational Analysis
i

CONT.
– Objectives
– Strategies and tactics
– Marketing Budget
– Implementing, monitoring and controlling
 REFERENCES
ii

Introduction
Marketing Plan refers as a blueprint of marketing
strategy for a particular product or service. It is
business plan which involves achieving marketing
goals within a specified time frame.
1

Overview of the Company
 The NutriDigest is a new company that is established in
2017.
 Company launches its first product which contains
apple and strawberry flavors organic food for dogs and
cats.
 The Company is offering large variety of food product
line on the basis of their breed size, age, diet etc. to
dogs and cats.
2

PRODUCT NAME
 Nutridigest name of the business firm is for
reflecting the qualities of the food product
delivered by the firm for the Dogs and Cats.
 The product of the firm is providing high conflict
of nutrient extracted from the organic food which
is easy to digest for the Dog and cat.
3

CONT.
 The product of the company launched by nutridigest Green berry blast
a new differentiated product for the Dogs and Cats.
 This products comes in different sizes of packages along with flavours
of apple and strawberry flavours in dry and wet food for Dogs and Cat.
 Strawberry is an source for the high fibres while the apple helps in
body development resistant against infection which provide the a
nutritional value to diet of Dog and cat.
4

Product description
 The product ingredient of the food product of company
for dog and act is apple sauce, strawberry extracts, peanut
butter, Corn glutamine, wheat flour, barley flour, animal
fat, oat and sugar meal, potassium chloride dried tomatoes
and dried spinach.
 All these ingredients are parts of two types of products
packaging one is dry food and other is wet food for Dog
and cats.
5

MARKETING PLAN
Target Audiences
 Buyer and Consumer of product
Situational Analysis
 Comparison of marketing mix with rivalry
Objectives
 Company mission and Vision
 Objectives of firm
 Marketing mix objectives
6

CONT.
Strategies and tactics
 Pricing approach
 Media
Marketing Budget
 Allocation of sources
Implementing, monitoring and controlling
7

Target Audience
NutriDigest are required to analyze the changing
needs of customer. If customer wants change, so do
pets want. Therefore, they are aiming to make such
products which attracts the owner of pets, thus
influence them to buy.
8

Buyer and consumer for products
of Nutridigest
 The buyer of the company product is the person or
families who are having pet in their home.
 The buyers from the industries and commercial
business who have Dog in their offices can also be
potential buyer for Nutridigest Green Berry blast.
9

CONT.
 The consumer to the company products are
young dogs and adult dogs.
 The company is also launching variety of
products defining upon different breeds of dogs
and cats who are ultimate consumer of products.
10

Situational Analysis
Every Business Enterprise is effected by internal and
external situations. The internal environment can be
examined by SWOT analysis whereas external can
be measured by applying PESTLE concept.
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Comparing the Marketing Mix of
two organization
Basis NutriDigest Pet Food Cambrian Pet Food Ltd.
Product Company launches new product by providing
apple and strawberry flavours in dogs and cats
wet and dry food. Being a new company they
are provided food on various segments. The
company is delivering different products as per
the variety of breeds of dogs and cats. The
company is developing green berry flavour of
product to provide high nutrition food to dog.
They only deal with dry pet
food and not offering such
choices based on certain
segments to its clients.
Price NutriDigest Pet Food has set their price on the
basis of three marketing strategies which
contains Market Penetration Pricing, Market
Skimming Pricing and Neutral Pricing. The
company is keeping the price in affordable
range and in the range ,limit of their
competitors in order to achieve high sales of
product and achieve the targets of firm to
capturing 30% of market shares in one year.
The product price of Green berry blast
Nutridigest food for dogs and act is 5.5 pounds
which is lower than its rivalry prices and
contribute in increased sales in marketplace
As the spent large portion of its
income in Research and
Development team, they
usually charge higher for their
products.
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CONT.
Basis NutriDigest Pet Food Cambrian Pet Food Ltd.
Place NutriDigest Pet Food is required to
open their outlet across the UK
which is easily accessible by
customer. The company is aiming
to expand the market share to 30%
in next financial year and targeting
in different 5 cities located nearby
London in UK to contribute in
higher sales of firm and contribute
in gaining objectives of firm.
They are also having various outlets
but they don’t deal online with its
customer. Buyers are required to
visit their stores in order to buy food
from them.
Promotion NutriDigest Pet Food has chooses
social media as their promotion
tool so to attract the customer
through their own area of interests.
The company also achieve the
promotional objectives of
attracting about 500 people in first
trimester through using direct
selling or online marketing on
social networking sites.
As the company is not having its
online portal it doesn’t give any
benefits to them in terms of
advertising their product on social
media.
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CONT.
Basis NutriDigest Pet Food Cambrian Pet Food Ltd.
People NutriDigest Pet Food is conducting various
research which depicts the demands and need of
the customer so that they can upgrade
themselves with the latest preferences.
As the company is having
huge R&D department,
they analyze the demand of
potential buyer, thus
knowing who all actually
needs the product
Process NutriDigest Pet Food are using online websites
where customer can make order and company
delivers the product as soon as possible. The
company is increasing sales of the firm through
promoting product by providing loyalty values
to the regular customers of Nutidigest products
for dogs and cats.
Distribution part plays a
great role in this company.
Physical
evidence This is related with the supply chain and overall
process of the company which plays a vital role
in order to proving support business practices.
On the other hand,
National Express having a
good supply chain for their
transportation activity in
an effective manner.
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Objectives
 Company mission and Vision
 Objectives of firm
 Marketing mix objectives
15

Company’s Vision and Mission
Vision Statement : NutriDigest aims to be leading
ultra-premium flavored pet food company bound to
construct innovative products that satisfies the
sustenance need of different pets.
Mission Statement: To enhance and elongate the
special bond between people and their pets.
16

Objectives
 NutriDigest aims at satisfying the pet owners by
providing food to their pet which contains the taste or
flavors of apple and strawberry.
 They mainly focus on providing nutritional and simple
food at its best.
 NutriDigest aims at offering flavored food at
economical price as compared to their competitors.
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Marketing mix objectives for the
Nutridigest Dog and cat food
 The company is aiming to increase the
sales of product and developing a
objectives of increasing sales of product
by 5% from now.
 The company is also developing an short
term objectives to attract about more than
500 potential buyer of the product within
first trimester of company establishment.
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CONT
 The company is aiming to expand their business in
nearby cities of London within in next 5 years.
 The company is aiming to expand the market share by
30% in one financial year of establishment.
19

Strategies and tactics
 Pricing approach
 Media
20

Pricing Approach
Type of Product Weight NutriDigest Pet
Food(In pound) Cambrian
Pet Food(In
pound)
Dry Wood 5 kg 20 25
Wet Food 2 Kg 10 15
Flavoured Food 500 Gm 5.5 7.5
21

Media
 Cited firm can use various
media tools and techniques in
order to promote product and
services in an effective manner.
 Social media such as
Facebook, You Tube,
Instagram are cost effective
approach for the new firm.
22

Marketing Budget
Eatery Pet are required to make effective
budget keeping in mind the other
constraints related to business activities
which enhances their profitability
23

CONT.
Particulars Amount(in pounds)
Marketing Activities:
Sales Promotion 6000
Advertising 5000
Direct Selling 9000
Public Relation 5000
Total 25000
24

Allocation of Resources
NutriDigest are required to allocate their resources in
effective and efficient way that leads to generate
profitability for the firm. It is employer’s duty to select the
required resources of new innovative product for the
marketing plan. The main resources which are required by
marketing plan are in the form of human, physical,
technological and financial resources.
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Implementation, Monitoring and
Control
This is the last stage of marketing plan. At this
product is launched and mangers keeps on check
checking the progress and controlling the overall
performance.
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References
Hauer, C., 2011. Marketing in the digital
age.Editors' Bulletin.7(3). pp.77-79.
Jones, R. and Rowley, J., 2011. Entrepreneurial
marketing in small businesses: A conceptual
exploration. International Small Business
Journal.29(1). pp.25-36.
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THANK YOU
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