Marketing Essential: ZARA Marketing Plan

Marketing essential

Table of content
 Introduction
 Executive summary
 Company information
 Vision & mission
 Marketing objectives of ZARA
 SWOT analysis
 PEST analysis
 Marketing mix
 Segmentation, targeting and positioning
 Budget
 Monitoring & controlling
 Conclusion
 References

Introduction
 Marketing plan helps in making marketing strategy and finding
the path for achieving the organisation goals.
 Present study is based on ZARA company.
 It is a retail industry which holds 6500 stores in world wide. It
mainly deals in clothing and accessories for men, women and
kids etc.

Executive summary
 Marketing plan is a outline of the company's
marketing strategy which describes the goals
of the business as well as business's current
marketing position.
 It also helps in developing goods and
services for the organisation to meet the
needs and wants of the target market.