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Basic Marketing Plan of Burberry

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Added on  2020-10-23

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MARKETING ESSENTIALS INTRODUCTION 1 MAIN BODY1 LO 1 1 Covered in PPT1 LO 2 1 Comparison between marketing mix of Burberry and Zara 1 Basic marketing plan of the organization. MAIN BODY LO 1 1 Covered in PPT LO 2 1 Comparison between marketing mix of Burberry and Zara The marketing mix of company describes about the marketing strategies of the organization.

Basic Marketing Plan of Burberry

   Added on 2020-10-23

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MARKETING ESSENTIALS
Basic Marketing Plan of Burberry_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1LO 1.................................................................................................................................................1Covered in PPT...........................................................................................................................1LO 2.................................................................................................................................................1Comparison between marketing mix of Burberry and Zara........................................................1Basic marketing plan of the organization....................................................................................3CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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Basic Marketing Plan of Burberry_3
INTRODUCTIONMarketing refers to a detail process of delivering the product or services to the existing aswell as to targeted customers. Marketing includes various activities such as developing strategiesrelated with product, price, place and promotion. So that, sales of the company will increase. Burberry belongs to fashion industry. It was founded in year 1856 by Thomas Burberry. Theheadquarter of company is located in London, United Kingdom. The key products of Burberryare accessories, cosmetics and clothing etc. The Report will outline the comparison betweenorganizations in respect of marketing mix and it will also describe the basic marketing plan ofthe organization.MAIN BODYLO 1Covered in PPTLO 2Comparison between marketing mix of Burberry and ZaraThe marketing mix of company describes about the marketing strategies of theorganization. Following is given the comparison between the marketing mix of Burberry andZara. The elements of marketing mix are product, price, place, promotion, people, process andphysical evidence. MarketingMixelementsBurberryZaraProductThe products of Burberry aresegmented as men, women, kids,beauty and accessories. Burberryoffers high quality products to itstarget customers. Its products arehighly differentiated having variousfeatures and are considered as uniqueas well. Zara offers products for women, menand children. The product range includestops, trousers, jeans, skirts, t-shirts, bags,shoes and accessories (Sharp, 2016). Thecompany aims at launching around10000 new and creative designs in ayear.1
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