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Marketing Essentials Assignment of H&M

   

Added on  2020-07-22

17 Pages5866 Words22 Views
Marketing Essentials
Marketing Essentials Assignment of H&M_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1Key roles and responsibilities of marketing function.........................................................1P2 Roles and responsibilities of marketing relating to H & M..............................................3M1...........................................................................................................................................5M2...........................................................................................................................................6D1...........................................................................................................................................6TASK 2............................................................................................................................................6P3 Compare ways in which different organisations apply marketing mix to marketingplanning..................................................................................................................................6M3...........................................................................................................................................9TASK 3..........................................................................................................................................10P4 Evaluation of marketing plan for a firm..........................................................................10M4.........................................................................................................................................13D2.........................................................................................................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
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INTRODUCTIONMarketing is fundamental for each and every kind of organisation as this assists them toattract numerous people towards goods and services. For this, there are many kinds of tools andtechniques which can be used by manager for example social sites, print media and many more(Hair and et. al., 2012). If marketing is done effectually then, it will help firm to compete theircompetitors at marketplace. Present assignment is based on H&M which is a famous fashionstore. They are having more than 550 outlets across the world. This report is going to highlightvarious roles and responsibilities which is associated with marketing function. Departments ofcompanies are interconnected with each other either in a direct or indirect manner. In this file,there is a comparison amongst marketing mix of two enterprises. Along with, marketing plan isdevelop for firm; thus, they will attain coveted targets within certain period of time.TASK 1P1Key roles and responsibilities of marketing functionFor every kind of company marketing department is essential as it aids them to improvetheir sales and productivity (Tanner and Raymond, 2012). There are many kinds of policies orstrategies are formulated by manager which assist them to pull attention of numerous individuals.As a result, profits of firm get improved. Henceforth, there are some responsibilities and roles arerelated to marketing is stated as below:Exchange of goods: It is necessary for H & M to utilize best material to develop goods.There are many places where association is not operating their business; so that, person will takefranchisee from them and they can easily sell their products to individuals. Main aim ofmarketing is to reduce issues which are present in working process; therefore, they will providebest merchandise to customers. Apart from this, if communication skills are not adequate then,this will increase issues related to goods transfer. It is required for enterprise to know about thepreferences of people; thus, they will provide products to people as per their requirements withincertain time duration. This will aid association to take benefits from competitors at marketplace(McDonald and Wilson, 2016).Understand competitiveness of industry: Superior of H & M needs to prepare strategiesfor firm according to recent trends. For above stated purpose, they will take assistance ofmarketing. As a result, organisation will able to develop appropriate approaches which is1
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