Assignment on Marketing Essentials of Aldi

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Roles and responsibilities of marketing function...................................................................1
P2 Roles and responsibilities of marketing relate to wider enterprise........................................3
M1 Roles and responsibilities of marketing................................................................................5
M2 Importance of interrelationship between marketing and various function of enterprise......5
D1 Analyse and evaluate the key factors of marketing function................................................5
TASK 2............................................................................................................................................5
P3 Comparison of application of various elements marketing mix............................................5
M3 Evaluation of various tactics apply by enterprise.................................................................9
D2 Strategic marketing plan........................................................................................................9
TASK 4............................................................................................................................................9
P4 & M4 Marketing plan............................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is essential for each and every type of organisation because it aids to gain
attention of numerous people towards them. It is must for an enterprise to produce qualitative
goods and services for customers (Pike, 2015). It will assist them in improvisation of profits and
market share effectively and efficiently. Present assignment is based on ALDI which is a
supermarket chain in UK and providing variety of goods and services to people. There are many
kinds of roles and responsibilities which are associated with marketing function. Each unit in
company are interconnected with others; therefore, an enterprise will attain targets and objectives
timely. This report is going to highlight about comparison amongst two association's marketing
mix. Along with, marketing plan is formulated by higher authority to achieve desired goals
significantly.
TASK 1
P1 Roles and responsibilities of marketing function
Marketing is considered as a concept which assist an organisation to perform promotional
activities in an effective manner so that they will influence people to buy goods and services.
Fundamental target of marketing is to develop requirement of products of firm amongst
numerous persons. It enables association to enhance their revenues and market share; as a result,
they will be able to take benefits from competitors effectually (Malhotra, 2015). For above stated
aim, there are many kinds of tools and techniques will be used by superior of ALDI, which will
comprise newspaper, magazine, social sites, advertisement, radio and many others. It is
fundamental for marketing unit of an enterprise to fulfil their responsibilities as well as duties
properly. Therefore, they will capture attention of numerous people towards their goods and
services (Functions of marketing, 2018). Hence, there are several roles and responsibilities which
are associated with ALDI's marketing division, these are stated as beneath: Product: This is an item which is offer by an organisation to their target clients so that
they will accomplish needs and demands of individuals properly. It is required for them
to produce innovative items for customers as it enables them to gain attention of many
people towards them. For above stated aim, superior will conduct research; hence, they
will easily know about needs and wants of individuals. As a result, company will attain
coveted targets and goals within limited period of time. Along with, they will acquire
success and development at marketplace (Hugos, 2018).
1

 Price: It is like an amount which is charged by an association from their clients by selling
goods and services to them. It has been examined that final value of any product will
highly provide impact to success of an enterprise. Thus, it is required for an association to
set the value of an item in an effective manner so that they will easily gain revenues as
well. Marketing manager has to set the price of items which has to be affordable for an
individual. Additionally, they will take an idea from clients that what amount will be pain
by them willingly, but it is must for an association to maintain quality of goods and
services. Selling: It is considered as a procedure which is finally provided to clients. It is required
for an organisation to make process much convenient so that they will easily influence
buyers to purchase items and services of company. For above stated aim, manager has to
cater goods to people at nearby outlets; therefore, clients will buy them without any
difficulty (Lane, 2016). It is needed for marketing manager to select best distribution
channel so that they will sell products and services to individuals in an effective and
efficient manner. Promotion: It is considered as foremost duty or responsibility which is associated with
marketing unit. As per this, it is must for superior to utilize many kind of communication
methods; thus, they will easily maintain interaction with clients and offer them goods and
services as per their requirement. As a result, ALDI will easily enhance their market
share and in addition profits. They will gain attention of numerous individuals towards
them. It enables them to take benefits from rivals at marketplace. For promotion, many
kind of methods will be used by an enterprise, such as social sites, print media and so
forth. MIS (Management information system): It has been analysed that, marketing division is
considered as foremost part for any kind of enterprise, as they gather data and
information regarding needs and wants of people by conducting research. Therefore, they
will fulfil their demands their within limited period of time. For above stated aim, several
sorts of methods will be utilized by firm to gather, examine and store info which is
connected with forthcoming time (Baker and Magnini, 2016). This kind of data will
support manager of an enterprise to take judgement regarding enlargement of business.
2