Marketing Essentials

Marketing Essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2 (a).......................................................................................................................................3
Comparison of marketing mix in two organization:...................................................................3
TASK 2 (b)......................................................................................................................................7
Strategic marketing planning:.....................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES:.............................................................................................................................11

INTRODUCTION
Marketing involves the buying and selling of products and services by the customers.
There are various concepts of marketing used by the business to achieve the objectives of the
marketing. Tesco is the best retail company of the world which is discussed in this report. The
marketing manager of the Tesco have lots of roles and responsibilities which affected the
business. This file also have the interrelation of marketing between the different department of
the business. This report also compare the strategy of marketing mix of Tesco and Sainsbury.
Strategic marketing planning of the Tesco helps to achieve the success and growth of the
business.
TASK 1
Covered in PPT
TASK 2 (a)
Comparison of marketing mix in two organization:
Marketing mix is the practices of the company followed for the effective functioning of
the business operations so this reports explains the comparison of, marketing mix between Tesco
and Sainsbury which are explained below:
Basis Tesco Sainsbury
Product There are very large variety of
products in Tesco such as
In the strategy of marketing
mix Sainsbury also have large

food, cosmetics, clothing,
electronics and financial
services which is available for
each and every customer.
Tesco increase the line of
products as per the needs and
wants of the customers. Tesco
have their own products also
and have their own brand like
Tesco lotus, everyday value,
F&F.
variety of products. Sainsbury
focuses on the effective
innovation and quality of
products in the business. The
products of the Sainsbury
provides to their customers are
meat, frozen food, clothing,
electronics etc. these products
of the Sainsbury are divided
into 5 categories which fulfil;ls
the needs and wants of the
customer. Sainsbury makes
strategy to increase the sales of
the products by giving
advantages to the customers in
purchasing their products like
warranties, delivery and credit,
services of helpline, after sales
services.
Price Tesco follows the strategy of
pricing in their business
operations is the cost
leadership strategy. Tesco
maintains the quality products
with low pricing products to
their customers. It maintains
the low prices products by
using the economies of scale
and effective channels of
procurement. For making the
efficient and effective chain of
Sainsbury uses the strategy of
positioning for the
development of the pricing
strategy of their products. It
offers the variety of quality
products and services at the
fair prices to their customer. It
has the different pricing for
their variety of products and
services. They wanted to
attract the customer by their
quality products and services.