Marketing Essentials : McDonald's
Added on 2020-06-04
18 Pages5962 Words47 Views
Professional DevelopmentMarketing
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function in organisation...................................1M1 Analysis of roles and responsibilities of marketing with regard to marketing environment4P2 Roles and responsibilities of marketing with regard to other department in organisation....4M2 Analysis of importance of interrelationship between marketing and other functional unit.6D1 Critical analysis of key elements of marketing and its relation with other functional units.6TASK 2............................................................................................................................................7P3 Application of marketing mix to marketing planning process to achieve businessobjectives.....................................................................................................................................7M3 Evaluate different tactics and strategies used by McDonald's for achieving businessobjectives ..................................................................................................................................10TASK 3..........................................................................................................................................10P4 Basic business plan..............................................................................................................10M4 Detailed coherent evidence based marketing plan for chosen organisation.......................13D2 Design strategic plan through which 7P's are used to achieve marketing objectives.........14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONBusiness operates in society and there is need to watch activities of society. There aremany changes taking place in environment, marketing department of company is responsible foranalysing market. These days manager has to perform many activities which are contacted withoperations of organisation (Abushadi and et. al., 2015). There are chances tat company has tomodify its plans and policies as per requirement and demand of customer. This report is based onMc. Donald's which is a fast food company found in 1955 by Richard and Maurice McDonald.Mc. Donald have head quarter in US. This company is second largest organisation having about36,900 outlets all over the world. This company has good reputation in market and Burger King,Pizza Hut, KFC, Wendy's, MOS Burger, etc. are some core competitors. This report talks aboutrole of marketing in organisation and its interrelation with other departments, 7 P's of marketingmix, business plan which is required to set code of conduct for employees.TASK 1P1 Key roles and responsibilities of marketing function in organisationMarketing implies with promoting new product and services in market. There isrequirement of proper research and advertisement to analyse market. This helps company tomodify its policies and strategies which are beneficial for their growth. There are many activitiesrelated to marketing and manager has to perform various activities which are possible with thejoint efforts of manager and employees. Mc. Donald has various goals and objectives, it isessential that manager has to motivate personnel to achieve targets. This helps them to earnprofits and enhance image in market (Baker and Magnini, 2016). There are chances that there isdifference in views of personnel but it is important to give priority to their views also thismotivates them to come with new ideas. There are many objectives long term or short termwhich are essential to company to achieve, this helps company to bring faith and trust in brand.These days as the role of marketing increases duties also increases, there are changes happeningin operations of marketing department. There are many activities associated with marketing.Some are discussed as under-Marketing planning- There is requirement of planning at every stage in company. Mc.Donald's operates its operations after proper planning. It is essential to strategise policiesaccording to need. There are possibilities that there is linkage between activities of various1
department. If proper planning will be there then it is possible to reduce wasteful activities.There are many activities which has to be performed by different department to achieve goalsand targets, there are chances of same activities performed by different employees. Properplanning helps company to reduce this and concentration on what next. There are possibilitiesthat manager has to plan operations which help company to achieve targets on time and with fullenergy. This planning is most basic and important task leader has to perform so all activitiesassociated with marketing can be performed timely (Brooks and Simkin, 2012).Promotion- Mc. Donald's compete with various other brands of fast food, so they comewith new and innovative ideas to satisfy need of customer. When they come with new variety, itis essential to promote it in society. This increases sales of company and positive impact onprofits of organisation. There are many methods through which company can promote its items.Marketing manager has to perform activities which are helpful in accepting approach which issuitable for company as well as society. Promotion through medium must be effective when itdelivers proper news to targeted consumer.Financing- This is blood of company and it is essential for manager to adopt sourcewhich are beneficial for company's position. It is essential that manager has to analyse sources offund available in market and adopt which is best for organisation. Marketing field has to keepknowledge about expense which are required to be held and it is essential that those expensesmust be one in manner which is optimal of company. Cost to capital must be low so companycan get high returns, it is important that manager has to give important to aspect for which fundis required. In case of M there are many changes in product, so it is important that they must notexpend on promotion more than revenue (Abushadi and et. al., 2015).Research and development- Research is main task in marketing department. They analysemarket and then take actions as per need of society. They deliver the need of society to top levelmanagement and according there will be modifications. Mc. Donald's has huge variety of burger,pizza, French fries, etc. and timely they modify it. So it is essential that manager has to conductresearch. Many time there is change in strategies so it must be communicated to employees, sothey can perform actions accordingly. There is change in demand of India and other foreigncountries so research helps company to deliver as per requirement. Distribution- Distribution means delivering raw material to industry and finished foods tooutlet. There are many channels through which company can distribute food items, it is essential2
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