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Marketing Essentials Assignment - Cadbury Plc

   

Added on  2020-10-22

16 Pages4747 Words39 Views
MARKETING ESSENTIALS

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Explaining roles and responsibilities of the marketing function...........................................1P2. Explaining the ways in which responsibilities of marketing relates to wider organisationalcontext..........................................................................................................................................3P3. Comparing different ways in which organisation uses elements of the marketing mix toachieve business objectives.........................................................................................................5TASK 3............................................................................................................................................9P4. Producing a marketing plan for the organization..................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13

INTRODUCTIONMarketing is very essential tools in the modern scenario as it helps in achieve target in aneffective manner. To develop the business on a large segmentation which requires to haveeffective promotional strategies. The present report helps firm in identifying currentrequirements and wants of consumers in a particular location. Cadbury Plc is a Britishmultinational confectionery company which is second largest in the world. In Cadbury Plc,marketing department plays several roles or responsibilities for developing an organization andachieving competitive advantage in better way. Report will explain marketing function and theirinterrelation with organization. In the present report, there has been discussion based on internaland external analysis of Cadbury. The firm will be compared the marketing mix tools andtechniques with Nestle based on its operational capacity. Along with this, there will besegmentation to the professionals of this organization for making necessary improvement in theoperational efficiencies and developing brand image on a global context.TASK 1P1. Explaining roles and responsibilities of the marketing function.Marketing refers to the activities of a company associated with buying and selling aproduct or services. Marketing process includes all the function of company to attract customersand built more customer base. This process includes advertising, selling and delivering thecompany’s products to customers. Marketing is based on customer needs and their satisfaction(Craciun and Bober Corrigan, 2010). The main goals of marketing is to match company'sproducts and services to the needs and wants of customer to ensure company's profitability.Marketing is an effective tool to enhance the company's profitability and market share.Marketing function is a role which helps a company to identify potential successfulproduct for the target market and helps to promote them by designing promotional plans to makeproducts unique and different from other similar products in market. In Cadbury, there arevarious marketing functions that includes performing research, producing plan and productdevelopment, promotional activities etc. Marketing and its functions are important to make theproduct successful and increase company's profitability (Gnizy and Shoham, 2014). Cadbury'smarketing team should work to attain good competitive advantage over several other companiesin market. 1

The roles and responsibilities of marketing functions in Cadbury are as follows:Analysing market Information: It is an effort which is made to understand the needs ofcustomer in market. The expectation from product is being analysed, like taste ofchocolates, quantity given at a certain price (Linton, 2018). On the basis of informationplanning will be done to find which product has the best opportunities in market.Marketing planning: In order to achieve objectives of an organization with regard to itsmarketing, a proper plan is needed to be made in order to achieve those objectives.Marketing plan will help to increase production, sales and enhance market share ofCadbury in market.Product designing and development: Product designing and development is the basicrequirement to increase volume of sales of company's product. Product designing anddevelopment plays an important role in making the Cadbury's product better than otherrivalry company (Hill, 2017). Continuous development of product like producingdifferent varieties and flavour of chocolates.Pricing: It is the most important function of marketing to fix the price of a product. Theproduct price can be affected by its cost of production, profit margin, price ofcompensative product, etc. Promotion: Promotion is the main strategy in which company inform to customers aboutits product and stimulate them to buy their products. Promotion helps in increasing thesales of products. Promotion is an important tools and techniques to attract customer inmarket and increase the sales. Promotion of a product can be done through different wayslike newspaper, television, events which are traditional process. The modern process ofpromotion includes social media, digital marketing etc. The promotion process should beeffective and less expensive.Brand Image: It is an important function of marketing to create and maintain the brandimage of organization from other competitors in an appropriate manner. Effective brandimage is very helpful in attracting more customer towards the organization (Helms andNixon, 2010). Marketing department of Cadbury plays a vital role in implementing2

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