Marketing Essentials of Cadbury
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Added on 2020-06-04
Marketing Essentials of Cadbury
Added on 2020-06-04
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UNIT 2 MKESSENTIALS
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Explain the key roles and responsibilities of the marketing function...............................1P2 Explaining how roles and responsibilities relate with marketing to wider organisationalcontext ...................................................................................................................................4TASK 2............................................................................................................................................7P3 Compare the ways in which the chosen organisation applies the marketing mix to themarketing mix to the marketing planning process.................................................................7TASK 3..........................................................................................................................................11P4 Produce and evaluates a basics marketing plan for Cadbury..........................................11CONCLUSION .............................................................................................................................14REFERENCES .............................................................................................................................15
INTRODUCTION Marketing is the most important aspects of the company. It is the crucial tool of businessfunctions. It involves to understand the marketing position, marketplace, demands of thecustomer, building profitable business and maintain the quality of the company in the market.This present report based on the Marketing essentials of Cadbury which is the most popular andlovable brand for chocolate lovers. Marketing of Cadbury is very essential to keep connect withthe customers in long term. Furthermore, it will discuss about the roles and responsibilities of themarketing function. Along with that, it is will discuss about how roles and responsibilities affectthe business organisation. Moreover, it will also explain the importance of marketing essentialsof the company vary on the basis of company function which helps them for the betterperformance and getting good amount of customer attraction. Likewise, it will produce amarketing plan of the company which helps them to expand its businesses. TASK 1IntroductionMarketing Mix is the form of different elements which helps to examine the businessactivities and function. Such as product, place, price, promotion, physical evidence, process,people. These marketing mix elements also helps to maintained the effective management tool.Further it will also explain about the functions of marketing. P1 Explain the key roles and responsibilities of the marketing function.Marketing function is the role which explained the importance of the businessorganisations (Hanssens, Vanhuele and Yildirim, 2014). It gives more potential to the companyfunctions and helps to make innovative plans and ides. These functions are the most essential andrequired to run the business as long. Marketing functions involves various organization roles andresponsibilities. It includes strategy management, marketing research, sales support system,product development finance, the key roles and responsibilities of marketing functions aremarket research, finance, distribution, promotion selling, communication etc. like in theorganisation of Cadbury they also have different marketing functions in which they includeseveral roles and responsibilities. In marketing function the main roles and responsibility is tomaintain the promotional level of the organisation. It maintains the company marketing activitieson top of the world. Marketing main aim is to satisfying the customers by given the best productand services. This study is about the exchanging the ideas and thoughts of the company1
marketing functions. The marketing strategy of the Cadbury is to develop the customer demandsand satisfaction level of the customers. Besides, the main function of the organisation is to makecustomer satisfied (Bahadir, Bharadwaj and Srivastava, 2015). Cadbury provides severalchocolate products to the buyers and make them happy. Besides, its marketing roles andresponsibility is to analyse the customer current demands and wants along with that, it also veryimportant to analyse the market research to identify the actual needs and wants. There are theinterpersonal relationship between the company functions. Marketing function is the mostimportant function which provides the all information of the company in advanced with the helpof marketing functions. The main responsible person is marketing manager which provides thewhole working structure to the company in order to get good response from the customers. Thereare some roles and responsibilities of marketing function or the department are as follows. Higher amount of sale:This is the foremost roles and responsibility of the marketingdepartment in order to make plans and structure for maximizing the sales revenue. Cadbury caneasily grab the attraction of customers by providing prime quality of chocolates. Cadbury investhuge amount of funds on the marketing activities. So that, more customers will attract towardsthe company products and services. Moreover, the company goals is to get the best efforts fromthe company buyers which helps to generate higher amount of profit. Building the reputation of company:Marketing functions is the most essential functionwhich helps top build the company reputation and stability of the company. Cadbury is theBritish multinational confectionery company. They operate its business at 50 countriesworldwide. Its popularly known as Dairy milk (Steenkamp, 2017). Along with that, they alsoprovide affordable chocolates and prime quality of services to attract the customer needs andwants. Getting the attention of customer:Another marketing role of the manager is to grab thecustomer attraction. Marketing function help to create a good public image by attractingcustomer through the attractive advertisements. With the help of marketing it will easy for thebuyers to interact with the latest products of the company. Summary2
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