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Marketing Essentials - Cadbury Plc

   

Added on  2021-02-20

22 Pages7320 Words31 Views
MarketingEssentials

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 2............................................................................................................................................3P1. Explain key role and responsibility of marketing function..............................................3P2. Explain how roles and responsibility of marketing related to the wider organisationalcontext. ..................................................................................................................................8TASK 2..........................................................................................................................................11P3. Compare the ways in which different organisations apply the marketing mix to themarketing planning process to achieve business objectives.................................................11P2. Produce and evaluate a basic marketing plan for an organisation.................................15CONCLUSION..............................................................................................................................19REFERENCES..............................................................................................................................20

INTRODUCTIONMarketing can be defined as a study of management which is related to goods andservices offered by organisation (Ajami and Goddard, 2013). It consists of all the activities oforganisation which helps in increasing sales and demand of products and services offered byorganisation. Marketing is a process of promoting and advertising company’s products orservices in order to communicate its features. Company conduct various marketing activities sothat it can inform customers about its products and services. Marketing activities includesidentifying needs of customers, developing products as well as promoting it and satisfyingrequirement of consumer. Marketing helps in increasing sales and profitability of company. Forthis report chosen company is Cadbury. This is a British multinational company which is dealingin confectionery industry. Cadbury Company was founded in 1824 by John Cadbury. It isproviding various products all over the globe and it’s headquarter is located in London, England.This report is based on different roles and responsibility of marketing function for organisation.It includes how marketing function roles and responsibilities are related to context oforganisation as well as its importance in developing valuable product of a company. its variousfactor in marketing environment which influences business decision making. This report consistof different functions of marketing mix as well as comparison of 7 P’s of marketing mix betweenchosen company and its competitors company. Strategic management plan is also develop inorder to achieve set goals and objective of organisation. TASK 2P1. Explain key role and responsibility of marketing function.Marketing refers to all activities undertaken by an organisation with the motive ofpromoting buying and selling of products and services of company. It includes various activitiessuch as advertising, promotion, communication, selling and other activities which help inincreasing sales and demand of company in market area (Beane, 2012). Marketing is a process oforganisation through which goods manufactured by can be delivering to ultimate customers. Thisis a very crucial function of business as it helps in identifying and analysing needs and wants ofcustomers as well as developing a product which leads to satisfy customer’s requirements. Theconcept of marketing is majorly related to product of company, price, place and promotion ofproduct manufactured by organisation. Marketing is very helpful in identifying and selecting

design of product as well as developing a valuable product. It also needs to determine prices ofproduct and services offered by organisation and develop an effective pricing strategic.Marketing department has to select best distribution channel for delivering products to ultimatebuyers (Brandell, 2014). Promotion is also responsibility of marketing function which includesdeveloping and implementing new or creative promotional strategy in order to inform customersabout product and services offered by company. Marketing department of Cadbury Company isresponsible for implementing all those activates which help organisation to increase its sales aswell as enhance profitability. Effective and efficient functioning of marketing can be consideredas a reason of Cadbury company success. Marketing department is overall responsible forgrowing revenues and increasing market share of Cadbury’s business. Different roles andresponsibility of marketing in context of Cadbury Company is mentioned below.It is responsible for developing various marketing strategies which is beneficial forbusiness and its process. Role and responsibility of marketing includes listing to customers for understating theirneeds and wants.Marketing department has to keep a track on new treads of society as well as it isresponsibility for marketing to keep organisation updated about marketing trends.Monitoring completion and evaluating new or innovative strategies used by rivalcompany is responsibility of marketing. One of the most important roles of marketing is to work on brand value and develop astrong brand image of company. Marketing is a very essential function of organisation as it deal with various activities ofcompany. Marketing function is related to planning of different strategies which help inimproving market share and get competitive advantage. Marketing function organize differentresources of company in order to get optimum utilization of organisational resources. It needs tounderstand the environment in which organisation is providing its products and services so thatmarketing department can successful implement strategies developed (Brandes and Brandes,2015). Marketing function role is to direct different activities of marketing towards set goals andobjective. It is also responsible for controlling its activities and taking corrective measureswhenever required. Marketing function is responsible for satisfying needs and demands ofcustomers by providing products as per their requirement. It also helps in increasing total

revenues of Cadbury Company and increasing production of current products. Reduction in costof sales as well distribution is responsibility of marketing function by conducting effective andefficient marketing process. Major roles and responsibility of Cadbury marketing function ismention below. Market informationMarketing function is responsible for gathering and collecting information form marketarea. It is very important for Cadbury Company as it deals in different area of the world. So it isrole of marketing function to collect information about customers and market place wherecompany is providing its products and servies (Brooksban, kSubhan and Miller, 2018).Marketing information can be gathered by conducting a proper market research. This fuction ofmarketing is responsible for identifying needs and wants of customers in order to developvarious strategies for organisation. By analysing and evaluating needs and wants of customers,company can develop a product which leads to stratify demands of customers. Marketing planningPlanning is a very essential part of mareting fuction as it deals with developing strategicdecisions for organisation. Marketing planning is a term which refers to analysing wherecompany is and where it wants to reach. Cadbury has set some goals and objective so in order toachieve those goals it is very important to develop an effective plan. Marketing function isresponsible for developing a plan for organisation by identifying and evaluating marketenvironment as well as customer’s requirements. Marketing function role is develop a planwhich hep organisation in increase its demand in market area. Developing and designing of productProduct design and development is a very important part of organisation as it will help inattracting customers towards product. It is role and responsibility of marketing function todevelop and design creative and innovative products (Chang and Chen, 2017). This isresponsible for take various decision regarding design of products. Product should be develop ina relative ways to influence customer and company’s product should be able to full fill needs andwants of customer. Special design of a product will help company to gain competitive advantagefrom its rival company. Standardisation

This refers to setting standards for the quality and quantity of product manufactured bycompany. Standardisation is very important in deliver high quality and a valuable product tocustomer. it is role of marketing function to set standard regarding size, quality, weight, design,colour as well as raw material to be use for developing product (Cluley, 2017). Marketingfunction of Cadbury Company is responsible for determining standards of product that satisfyneeds and wants of customers as well as increase demands of product in market area. Byproviding high quality product Company can build trust for its consumers. So marketing functionrole is to set right standards for products and this standard will help in measuring actual productswith the set standards. Packaging and labellingPackaging refers to material used for wrapping products and labelling is a work used todescribe the information written on product. This is role and responsibility of marketing functionto take decision regarding packaging and labelling of good offered by Cadbury Company.Packing of products keep products safe and fresh for longer time as aim of packaging is to avoidbreakage or damage. It is very important function of marketing which help customers to carryproduct easy. Packaging of product should be in such a way it attract customers as well asprovide convenient to user. Marketing function role is to decide about labelling of products andits is responsibility of marketing function to correctly label product so that customers get correctinformation about ingredients used by company in developing product. PromotingPromotion is an essential function of marketing as it helps company to promote productsand services offered to customers. This is one of the major responsibilities of marketing functionto promote product (Dissanayake, 2015). It is role of marketing function to identify and analysethe most effective method for promoting goods manufactured by Cadbury Company. There aredifferent types of methods of promotion such as advertisement, sales promotion, personal sellingpublicity, online marketing. Marketing function is responsible for analysing which methodsshould be use at different place so that it will be able to attract or inform more and morecustomers about product as well as its features. PricingThis is one of the most difficult tasks for marketing function as it directly affectprofitability of organisations. Marketing function of Cadbury Company is responsible for

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