Marketing Essentials of Aldi company : Report

Added on -2020-07-23

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Marketing Essentials
Table of ContentsMarketing Essentials ....................................................................................................................1INTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................1P 1 Key roles and responsibilities of the marketing function....................................................1P2 How roles and responsibilities of marketing relate to the wider organisational context ......3Task 2 ..............................................................................................................................................5P 3 Compare the ways in which ALDI applies the marketing mix.............................................5Task 3...............................................................................................................................................9P4 Produce and evaluate a basic marketing plan........................................................................9CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................13Books and Journals...................................................................................................................13
INTRODUCTIONMarketing is a crucial tool in a business which promotes is business through understandthe market trends that includes the customer demands which aid to build profit relationships,profit driven through the making marketing strategies and quality to the customers(Baker andSaren, 2016). A successful business have to realize the customer significance which makes abusiness prosperous, to lead in the market it is necessary for an organization to put some effortsto make a business strategies that pull the buyers to increase the selling power of a business, butmarketing lies on some elements that are core of marketing, which assist a business to achievetriumphant. In this report, ALDI is a chosen organization which deals in retail sector, it is aprivate firm founded in the year, 1993 by Karl Albrecht, Theo Albrecht. Now it is operated inalmost 10, 366 locations and in countries such as Australia, Austria, Belgium, China, Denmark,France, Germany, Hungary, Ireland, Italy, Luxembourg, Spain, Switzerland, United Kingdom,United States, etc. Task 1P 1 Key roles and responsibilities of the marketing functionMarketing function has an important role in business organization which helps to identifythe products that have the potential to success in marketplace, through promotional activities.There are some fundamental functions in that are common in every business organization, itincludes marketing research, product plan, development process, promotion, sales, finance,customer service, etc. These functions has several responsibilities that raise the organisation, thatconsist of management strategies, marketing research, sales support system, productdevelopment, finance team, distribution systems, human resource department, among all thesefunctions promotion is the heart of marketing. Along with the responsibilities marketing hassome key roles that establishes a bond with other departments that results in increasedbusiness(Brady, 2014). Marketing plays an prudent role in ALDI, it promoting products is its core function, itprepares the strategies that pull the customer at the door, of the supermarket. Marketingdepartment draws an outline of powerful strategies that needed to implement with aconcentration so that can appeal to the buyers, encourage them to increase the purchasing. Topromote it products it uses to advertisement, in newspapers, television, and other print media1
sources, although in current time internet is also a wide media of for advertisement. There aremany techniques that builds a promotion coercive that brings increase sales. Along with theadvertisements there are some other roles and strategies that enhances the buyer power toimprove the profit of a business organization, for that it needed to determine the firms objectivesand goals to achieve(Chamorro-Mera, Mirandaand and Rubio, 2014). ALDI is one of the biggest supermarket retailer which has the most common strategy thatis discount, it influences the customers easily to purchase a wide variety of products. A businessorganization revolves around the goods and services which they provides to the public, with amost interest that make them to purchase that intended product that have a quality. There areseveral marketing function on which ALDI performs its activities and that bring the benefits tothe company, they are as follows-Distribution – Distribution refers to distribute the task to each department whichinvolves in the business, what kind of techniques or methods can be adopt to accomplish thegoal and objective, which was predetermined. For an instance, ALDI has distinct sections whichimplies marketing with fair effects and in a good manner that can be provides the things inproper manner. Finance – Finance is the most essential in every stage of an organization because everystate requires a amount to begin and end up the task, marketing department needs some budgetto start its campaign that influences the customers. Marketing also has different activities for thatit needed to gather some funds, that carry out strategies through a procedures to make animpression.Marketing Information - In marketing information, ALDI finds the facts where theyneeded to improve from customers perceptions, the gathered market data will make them able toknow the demands of customers, and there accessibility to see whether the campaigns are goingon the right way. The previously determined demands will help them to gain profit, in precisemanner, because they know what kind of stuff customer demand for(Fazlollahtabar, Aghasi andForte, 2012).PricingEstablishing a price for the products that is offering by the firm, ALDI isproviding the goods and services with better quality, but labelling price accordingly is a big task.It is necessary to attain the flexible price, so that customers can afford that, in competitiveadvantage. Because price has an important role in purchasing habits to influences the customers. 2

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