Introduction to Marketing Essentials in Aldi
Added on 2021-01-01
15 Pages4267 Words333 Views
MARKETINGESSENTIALS
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing functions for the ALDI ..............................1P2 Roles and responsibilities of marketing related to the wider organisational context ..........3TASK 2............................................................................................................................................4P3 7P's of marketing mix used by two organisation in similar sector to achieve overallbusiness objectives .....................................................................................................................4TASK 3............................................................................................................................................8P4 Marketing plan of ALDI .......................................................................................................8CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTION Marketing refers to the effective activities and process of an organisation associated withselling and buying a service or product (Astuti, Silalahi and Wijaya, 2015). It includes selling,delivering and advertising products to people. Marketing is essential for the company toimproves their brand recognition and awareness. It creates trust and loyalty, with both currentclients and prospects of business. It support an enterprise to build credibility and authority aswell as retain long run sustainability at large marketplace. In this report, given organisation isALDI which is a retail industry in United Kingdom. It was founded by Karl Albrecht, TheoAlbrecht in 1946. This report divided in different parts which includes roles and responsibilitiesof marketing functions and interrelationships between functional department of company. Atlast, marketing mix and marketing plan of company is also include in this report. TASK 1P1 Key roles and responsibilities of the marketing functions for the ALDI Marketing function can be explained or defined as the responsibilities of businessenterprise which supports it to analysis and source potentially successful goods for market andthen supports in its promotion as well. Marketing functions are common in enterprise andinvolves product plan, marketing research, promotions, development process, customer service,finance and so on. These functions involves different roles and duties of the ALDI which helpthem to grow their success at marketplace.1) Concept of marketing, including future and current trendsMarketing concepts classified into five main parts which depict the core and foremost ofmarketing at ALDI. These concepts involves the future as well as current trends for a marketingplanning in successful manner (Bahadir, Bharadwaj and Srivastava, 2015). Production, selling,product, societal and marketing are main concepts which help an enterprise to identify customer'sperception towards their brand. Digital media in marketing is identify as current trends which help an enterprise to easilyintroduce their products or services to customers. In the recent times period, buying behavioursof customer is getting more difficult and complex for the ALDI. For this company use differentinnovative and unique marketing strategy such as mobile marketing, SEO and social mediamarketing to maximising customer base. 1
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