logo

Marketing Essentials of ALDI - Doc

   

Added on  2020-11-12

15 Pages4713 Words308 Views
MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Roles and Responsibilities of marketing functions of ALDI.................................................3P2 How roles and responsibilities of marketing relate to the wider organisational context.......5TASK 3............................................................................................................................................6P3 Compare the ways in which the ALDI applies the marketing mix........................................6TASK 4..........................................................................................................................................10P4 Produce and evaluate a basic marketing plan ....................................................................10CONCLUSION .............................................................................................................................12REFERENCES ....................................................................................................................13Books and Journals...................................................................................................................13........................................................................................................................................................14

INTRODUCTIONMarketing plays an important role in the business organization because this is the onlytool that can take a business on hike with a small investment of time and money. As marketing isa tool which utilizes to identify the requirements and demand of the customers cause if the firmknows the basic needs and requirements of the customers then only it can sustain in themarketplace. The business organizations realizes the customer relationship that is essential toattain a position in the market, there are various kinds of tools, techniques ans strategies whichwill be covered in this report along with respect of ALDI. ALDI is one of the biggestsupermarket discount chain in the United Kingdom which is presently running over 10,000 storesacross 20 countries. It was founded in 1913 by two brothers Karl Albrecht, Theo Albrecht. Theheadquarter is situated in Germany (Dibb and Simkin, 2013).TASK 1P1 Roles and Responsibilities of marketing functions of ALDI.Marketing plays an important role in every organization and in ALDI it is utilizes torecognize the potential in of the market to know that where the firm can invest more to attaingreat profits. ALDI is a supermarket chain that offers grocery items to the public with a hugediscount rates, but to attract the people it is not enough to furnish a store only with discountedproducts. So, in order to attain the customer satisfaction, it is required to get collect theinformation in which the customers are interested and what are they purchasing from the others.Marketing can provide the information about the products what the customers are consuming andthen the firm can provide same item with the distinguishable price along with attractivepromotional strategies. There are various marketing functions that can be include as marketingresearch, preparing a marketing plan, strategies for advertisements, product developmentstrategies, distribution strategies for sales, customer service and maintaining public relationship.Marketing is crucial for business organizations specially for those that are looking for the profitand gives a new direction to rise in level of sales (Wirtz, 2012). Marketing functions has someroles and responsibilities that are described below - Marketing Strategies – It would be better for any organization that they first developsstrategies before just implement the actions because it can be reason of huge loss for thecompany. Marketing strategies are the most impactful strategies that generates a path for to gainprofit through increasing the sales. The first and foremost state of marketing function is toidentification of the customer’s needs and requirement because there are so many customers who3

has specific needs and they would like to spend their money on the priorities first. If the firm isproducing such things that are genuinely required by the customers, then for sure the companycan go so far. But in case the firm is not doing so, then it will be beneficial for them to producethe things according to the market needs that can generate the sales. ALDI needs to develop suchkind of strategies that are beneficial for both sides that is for the company and buyers as well.Because without the buying decision the company cannot raise its sales and to improve the salesits needed to be focused on the targeted customer preferences (Pike, 2015). Marketing strategiesare established to attain the objectives of the company. Management information system – Management information system or MIS is acollection of statistical data that is used to gather the information about the entire procedure ofproduct development. It contains the information about each stage of product from the planning,implementation and controlling. The MIS refers as a documentation of the product because itcontains the information about the production of certain items and the materials which arerequired to develop such goods. It is good if ALDI would apply the MIS because it will supportto achieve the objectives and goals. MIS is a documented record with statistics to control theprocess of company.Monitor the market – Every firm wanted to go higher with the time but for this it needsto monitor the market trends. The firms needs to improve it products and services to capture theattention of customers in the market because there are so many changes that are capturing in themarket. It is necessary to monitor the competitors to change the strategies and nature of productand services. The changes can be socio – economic factors, internal and external changes,political and legal changes in the marketplace. Monitoring of the market is essential in order tobe aware about the changing trends to implement the new strategies that can derive profit to thefirm. Marketing research - The marketing research is crucial cause it provides a deep downinside the information which requires to develop a product and offer that in the marketplace. Theresearch has an aim to know the requirement and needs of the customers with various elements.The customer satisfaction is the the main objective of the company to make the customers happyit is required to research on the customer's needs that can also give economic contentment to thefirm and consumer both (Lamb, Hair and McDaniel, 2011). Marketing research is conduct toknow the needs and demands of the people that can satisfy them. 4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials Assignment - ALDI organisation
|13
|4520
|236

(solved) Marketing Essentials ALDI
|16
|5131
|492

Marketing Essentials : Assignment
|15
|4721
|157

Marketing Essentials Assignment Solved - Aldi organisation
|13
|3584
|377

Essentials of a successful firm
|16
|4220
|432

P1 Explain the key roles and responsibilities of the marketing function - ALDI
|14
|4472
|411