Roles and Responsibilities of Marketing Function in Morrison Supermarket

Marketing essentials

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1: Explain the key roles and responsibilities of the marketing function...................................1
P2: Explain how roles and responsibilities of the marketing relate to wider organisational
context.........................................................................................................................................2
M1: Evaluate the roles and responsibilities of the marketing in the context of of marketing
environment................................................................................................................................4
M2: Analyse the significance of interrelationships between marketing and other functions of
the organisation...........................................................................................................................4
D1: Critically analyse and evaluate the key elements of the marketing function and how they
interrelate with other functions of the organisation....................................................................5
TASK 2............................................................................................................................................6
P3: Compare the way in which different organization applies the marketing mix to the
marketing planning process to achieve business objectives.......................................................6
M3: Evaluate different tactics applied by the organization to demonstrate how business
objectives can be achieved..........................................................................................................8
TASK 3............................................................................................................................................9
P4: Produce and evaluate a basic marketing plan for an organization........................................9
M4: Produce a detail coherent evidence based marketing plan for an organization.................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is a set of activities, process and institution, that helps the organisations to
promote product and services in the market. This is an activity that undertakes during the buying
and selling of product and services(Al Badi, 2019). Marketing includes advertising, delivering
product and services, selling to the customers or other distributors. In today's scenario marketing
is just not about sell of product and services it also includes providing customers satisfaction
level form those quality product and services in the market. Marketing helps organisations to
promote their business in the market and provide effective growth and profitability. Marketers
use various tools and techniques that helps in better functioning and proficiency in the market.
This report is based on Morrison supermarket plc, company is fourth largest chain of
supermarket in United Kingdom. It headquarter is in Bradford, West Yorkshire, England.
Company was founded in 1899 by William Morrison. This report include information such as
role of marketing and how it interrelates with other functions of an organisation. It also include
various ways in which different organisation apply the marketing mix in order to make planning
process to achieve business objectives. In the last it include basic marketing plan for the
organisation.
MAIN BODY
TASK 1
P1: Explain the key roles and responsibilities of the marketing function.
Marketing function in the organisation plays an important role by providing maximum
growth to the business and increase the level of profitability in the market(Beig, and Khan,
2018). Marketing function in the business plays important role by analysing the market and
introduce effective price strategy. In the context of Morrison, marketing function of the company
play vital role in promoting business in the retail industry and helps in the achievement of
various goals and objectives of the business. Marketing function helps the business to increase
the sale of production and it also ensure that company provide quality of product and services to
the customers in order to increase their satisfaction level. Below are various roles and
responsibilities of the marketing function in the context of Morrison.
Market planning: This is one of the major roles that marketing function of the company
fulfils in order to achieve competitive advantages. Market planning is the process of organising
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and defining the all the aims and objectives of the company that marketing could fulfil by the
gathering of strategies and tactics in order to achieve those objectives. Market planning is the
important part of the business because its helps to understand about the various external factors
that have an impact on the level of profitability in the market and increase the sell. In the context
of Morrison, managers of the company use this for the understanding of competitors, also they
analyse various demand of the customers so that they can fulfil those demands and increase the
level of the profitability.
Pricing: Effective price strategy also helps the organisation to gain better knowledge and
profitability in the business. Pricing is the process by where business set the price of product and
services that can be sold in the market. Effective price strategy helps the businesses to gain
insight about the market growth and level of profitability. In the context of Morrison, the
marketing manager of the company makes an effective price strategy that helps the business to
attract more customers and gain competitive advantages in the market.
Market information: Knowledge of the market is the key that can help the business to
gain growth in the market and increase the level of profitability(Cornwell, 2020) Marketing
function of the business play an important role by analysing the market of the business that helps
to understand about the needs and wants of the target market and how those needs and wants of
the market can be fulfilled in most effective manner. In the context of Morrison, marketing
manager of the company done effective marketing and gather all important information that can
helps the company to gain competitive edges. They collect information about current and future
trends in the market so that it can enhance the stability of business in the market.
Product distribution: It is a one of the most important part of marketing that helps the
business to provide product and services to the customers. Product distribution channels of the
company helps to increase the level of effectiveness in the market. They ensure that product
should place on the right place in order to gain sustainable growth in the market. In the context
of Morrison, marketing manager of the company focus on making effective supply channel for
the company so that they can achieve better goals and objectives in the future.
P2: Explain how roles and responsibilities of the marketing relate to wider organisational
context.
Marketing is an important part of the organisation that helps in the better growth and
achievement of goals and objectives. It assist organisation towards the success and achievement
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