Marketing Essentials: Roles, Responsibilities, and Interrelationships

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Explain the key roles and responsibilities of the marketing function: .......................................1
Key roles and responsibility of marketing in context of marketing environment ......................3
Interrelationship between marketing and other department........................................................4
Significance of interrelationship of marketing and other department.........................................5
Critically evaluate the key elements of marketing function and relate to other functions of
organisation ................................................................................................................................6
TASK 2 ...........................................................................................................................................6
Compare the ways in which different organisation apply marketing mix .................................6
Different tactics of marketing that the organisation follows in achieving the goals.................10
TASK 3 .........................................................................................................................................11
Implementation of new marketing plan....................................................................................11
Evaluation.................................................................................................................................15
CONCLUSION .............................................................................................................................15
REFERENCES .............................................................................................................................17

INTRODUCTION
Marketing refers to a process of matching an organisation's goods and services to
consumers who want to access to those products. It means to advertise the buying or selling of a
offerings to their potential consumers. It involves buying, selling and delivering products to the
peoples and other companies. Is is an discipline that includes all the behaviour of a business that
undertakes to draw a relationship between customers and company. Marketing essential is an
activity to understand the marketing plan with the elements of marketing mix. This reports
includes the roles and responsibilities of the marketing and its interrelations. Further it describes
the seven Ps of marketing mix to compare with other organisations. And at last make a
marketing plan for an organisation. Morrisons is one of the fourth largest chain supermarkets in
UK SINCE 1899. They deals in food, drink,clothing, books, CDs, and magazines. This report
explains the Morrisons marketing essentials and compare marketing elements with other
companies (Pike, 2015).
TASK 1
Explain the key roles and responsibilities of the marketing function:
Marketing refers to a process of study and managing the exchange relationship. It is a
function of business that create the awareness of the product offerings in front of the customers.
It includes promoting, advertising, purchasing of goods and services in the market place. Every
organisation depends on the effective program that helps in achieving the objectives of the
company.
Marketing concepts
There are five major concepts of marketing that are as follows (Malhotra, 2015). Production concepts- It is the traditional way of marketing the products and services. In
this company mainly focus on the producing the goods and services not on the needs and
wants of the users. Product concepts- in this marketers focus on the product quality, features and focus on
continuous improvement of products to earn more and more profits.
 Selling concepts- In this concepts marketers only focus on sell their products by hook or
by crook to earns more and more profits.
1

 Marketing concepts- It is an modern concept of marketing where a marketers promote
their goods and services to attract more and more customers. In this they produce the
goods as per the customers needs and wants (Larson and Draper, 2015).
 Societal marketing concepts- It is also related to marketing concepts where company
focus on the not to harm the society resources on manufacturing the goods and services.
In context of Morrisons, manager use marketing and societal marketing concept in this firstly
they evaluate the customer taste and than make a products and promote in a very effective way
so it attracts wide range of people. They use corporate social responsibility where they sell
products without harming the nature. These are the important role that a company can play in
achieving the targets and earns a higher profits.
Current and future trends of marketing
Current trends of marketing – In context of Morrisons, marketing manager use digital
marketing tool like social media such as Instagram, Facebook to promote their products
offerings in front of wide range of people and attract more and more customers. By using this
they get feedback from the customers and give the solutions if consumers face any problem
regarding the product and services which the company offers (Perreault, 2018).
Future trends of marketing – Working in the market is the biggest challenge that was
faced by organisation. To become a successful in the market for long term manager of Morrisons
could use this trends to attract more customers and earns high profitability. In this they forget the
four Ps of marketing and welcome the 4 Es i.e. engagement, experience, exclusivity and
emotion. In this they use Artificial intelligence, for promoting the goods and services and the
brand in front of market. This will help company in longer sustainability and earn more revenue.
Roles and responsibility of marketing function
There are different roles and responsibility that a marketers play in completing the organisation
function in a very effective manner. Some of this are as follows (Purvis, 2016). Consumer support services- The main and essential function of marketing is to provide
and aware the customers about the products offering and if they face any issues regarding
the products marketing manager can resolve it by providing the best solutions to its
customers. So that every people are loyal towards the company and will not switch
towards the other brands. In this manager can regularly take feedbacks from their
customers and make products according to their preferences. This will help company to
2