Marketing Essentials: Explaining the Marketing Mix and Creating a Marketing Plan for Sainsbury's

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION:..........................................................................................................................3
Task 1...............................................................................................................................................3
Covered in Powerpoint...........................................................................................................3
Task 2...............................................................................................................................................3
P3. Explain the marketing mix with the different types of various organisation to accomplish
the objectives..........................................................................................................................3
Task 3...............................................................................................................................................7
P4. Produce and evaluate a basic marketing plan for organisation........................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION:
The Marketing is a systematic procedure of producing, advertising, selling and
distributing of products and services to fulfil the expectations of people. It is based on the
propaganda of marketing which commence after products and services is designed as well as it
manufacture for preparing to sales and delivery to the market where customer can assort their
particular product and services (Baker and Magnini., 2016). Marketing is also support to build
healthy relationship with customers. Mainly organisations are utilised the marketing activities for
promoting and manufacturing of their goods as well as it helps to generates the brand value along
with product awareness in competitive market (Bojanic and Reid., 2017).
By taken the organisation, Sainsbury's company is British multinational retailer business
and it is been largest chain of supermarket in the United kingdom. As it founded at 1869, by John
James Sainsbury and it is been famous for widest scope of groceries in 1922. In this report the
topic which are going to covered as roles and responsibility of marketing function as well as
organisation perspective. By comparing different organisation to implies the marketing mix
strategy and construct the effective marketing plan for company perspective.
Task 1.
Covered in Powerpoint
Task 2.
P3. Explain the marketing mix with the different types of various organisation to accomplish the
objectives.
The background of marketing mix defines the set of tactics and actions that company uses
to promote their brand or product in the market. It construct the seven Ps which comprise
product, price, people, process, place, physical evidence and promotion all these components
describes the individual company's specification. In below there is explantation of seven Ps of
two companies from similar industry they belongs such Sainsbury's company and Tesco plc.
Basic Sainsbury's company Tesco plc
Product The Sainsbury's products are
commenced through
Tesco enhance their product in
wide range that involves food,

supermarket chain that stocks
having more than 30,000
product lines which are
manufactured with owned
label of company
(Hidayatullah and et. al .,
2019). The variety of product
which they deliver in Fruits
and Vegetables, household,
home appliances products, pet
and health care products.
clothing, electronics and
financial services etc. Their
product availability in offline
and online mode where
consumer can easily approach.
Tesco having high scope of
different brands of product as
in terms of regional,
international, food and
beverages etc.
Place As Sainsbury's started their
product availability in
worldwide, first they have
introduced their product at
Durey Lane, London and by
the year of 1922. It is enhance
the grocery retailer in United
Kingdom. They have around
500-600 supermarkets with
800 local shops around the
globe where the market
dedicate the areas of South
East London, Dartford,
Redhill, Swindon and
Torquay.
They are having the
headquarter in Chestnut,
Hertfordshire, England as they
have spread their market in
wide range of the world. By
optimise two main channels of
distribution which manage and
control the Tesco product.
They are sized in metro cities
on an average of 1000 square
metres, situated in the town
and city centre. Although, by
having large hyper stores
which carry a wide range of
product that involves the
groceries, general merchandise
and influence to the customer
for buying their routine
product from Tesco.