Marketing Essential

This presentation provides an overview of marketing, including its concept, different marketing processes, and the roles and responsibilities of marketing functions. It also discusses the interrelation of marketing with other business functions and the value and importance of marketing. The presentation explores the current and future trends of marketing and concludes with the significance of effective relationships between different departments. References are provided for further reading.

Marketing Essential

Table of Content
• Introduction
• Concept of Marketing
• Overview of different marketing processes
• Roles and responsibilities of marketing functions
• Interrelation of marketing with other business functions
• Value and importance of marketing role
• Conclusion on significance of effective relationship between
different departments
• Conclusion
• References

Introduction
Marketing is defined as collection of institutions and procedure for
communicating, exchanging, creating and delivering offerings which has
value for clients, society, partners, and consumer at wide. It is the way of
getting people interested towards company goods and services.

Concept of Marketing
Marketing is considered as management process through which
product and services are moved from concept to customers. It consists
of coordination of four elements such as product, price, place and
promotion. It is also an activity which consists of process and
institutions for creation, delivering, exchanging and communicating
goods and services which has value for clients, customers, society,
parties and others.

Cont...
There are mainly five concept of marketing which are as follows:
•Production Concept
•Selling Concept
•Product Concept
•Marketing Concept
•Societal Marketing Concept

Cont...
Current Trends of Marketing:
The way of doing marketing has been totally changed from traditional
to modern. In today’s era most of organisation uses online, social media
for marketing of goods and services. This helps in creation of
awareness among consumers regarding products and help organisation
to increase their sales and profits.

Cont...
Future Trends of Marketing
The marketing plays an effective role in growth and success of
business. There are various concepts which can be used in future time
period. They are artificial intelligence, chatbots, personalisation, video
advertising and others. These modern techniques provide lots of
benefits to the business growth and sustainability.

Overview of different marketing processes
Marketing process is defined as systemic activity through which
organisation finds opportunities and needs for fulfilling demands of
consumers. Company has to make proper marketing strategy plan in
order to satisfy their customers. This also involves marketing mix
decisions for producing methods, product designing.

Roles and responsibilities of marketing
functions
Marketing manager are those who are overall responsible for
marketing activities of organisation such as promotion, advertisement
and others. The manager plays an effective roles and responsibilities in
accomplishment of goals and objectives of business. It is essential for
them to perform their roles and responsibilities in effective and
efficient manner so that sales turnover and profitability margin can be
increase.

Cont...
The manager of M&S perform various activities for meeting goals
and objectives which are described below:
Roles:
•Managing Customer Service
•Creating Effective Marketing Plan

Cont...
Responsibilities:
• Responsibilities towards Customers
• Responsibilities towards Employees

Interrelation of marketing with other business
functions
Marketing plays an effective role in influencing their consumers and
employees towards organisation and their products and services. They
can influence through different promotion tools such as advertisement,
selling, word of mouth and other. This influence can lead to increase in
sales and profitability of business. Thus, this also helps in achievement
of goals and objectives of business in effective and efficient manner.

Cont...
Interrelation of Marketing with different functional departments
• Marketing and Finance
• Marketing and Sales
• Marketing and Human Resources
• Marketing and Production

Value and importance of marketing role
Marketing plays an significant role in maintaining and developing
relationship and coordination among organisation and consumers. In
today’s modern era, small and large corporation are competing among
each other for staying at top list at marketplace. This provides
confidence to business in introducing and launching new and
innovative goods in market among customers.

Conclusion on significance of effective
relationship between different departments
From the above discussed differentiation, it can be concluded that there
should be an effective interrelationship among various department for
achieving goals and objectives. They assist organisation in achieving
their set goals by performing and working together in effective and
efficient manner.

Conclusion
From the above presented report, it can be concluded that marketing is
an essential for each and every business in order to increase sales and
profit margins. The marketing manager of organisation has to perform
various roles and responsibilities in achievement of goals and
objectives in systematic manner.

References
• Ahmed, P. K. and Rafiq, M., 2013. Internal marketing.
Routledge.
• Armstrong, G and et al, 2015. Marketing: an in
• Baack, D. W., Harris, E. G. and Baack, D., 2013. International
marketing (Vol. 3). Sage.
• Babin, B. J. and Zikmund, W. G., 2015. Essentials of marketing
research. Nelson Education.

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