This presentation discusses the role and responsibilities of the marketing function in a modern company. It explores how marketing contributes to business success by creating and developing new promotional plans. The presentation also highlights the importance of coordination between marketing and other departments for fulfilling consumer needs.

Learn about the role and responsibilities of marketing function in a modern company. Understand how marketing contributes to business success.

Marketing Function in Modern Company

Role and Responsibilities of Marketing Function in Modern Company

This document provides an overview of the roles and responsibilities of the marketing function in a modern company. It also discusses how different organizations apply the marketing mix to achieve business objectives and includes a marketing plan for The Body Shop. The document covers topics such as marketing strategies, market research, customer analysis, and competitor analysis.

Marketing Essentials: Roles and Responsibilities, Marketing Mix, and Marketing Plan

This presentation covers the roles and responsibilities of marketing function in a business organization, with a focus on Cadbury. It also explores the interrelationship between marketing and other departments. The presentation provides insights into understanding customer needs, promotion and advertising, marketing planning, and the importance of a customer-centric approach. It emphasizes the significance of maintaining effective relationships among departments for improved performance and profitability. References are provided for further reading.

Marketing Essentials (Part 1)

PowerPoint Presentation

This presentation discusses the importance of marketing in the travel and tourism industry. It explores the key role and responsibilities of marketing functions, such as selling, standardization and grading, pricing, and promotions. It also highlights the relationship between marketing and other departments in Thomas Cook, including human resources, finance, and research and development.

Marketing Essentials for Travel and Tourism

Presentation

This presentation provides an overview of marketing, including its concept, different marketing processes, and the roles and responsibilities of marketing functions. It also discusses the interrelation of marketing with other business functions and the value and importance of marketing. The presentation explores the current and future trends of marketing and concludes with the significance of effective relationships between different departments. References are provided for further reading.

Marketing Essential

Business Development

Leadership Management

Marketing

Design and Creativity

Marketing  Essentials - Premier Inn Assignment

This presentation provides an overview of marketing essential concepts and its significance in Next Plc. It covers topics such as the marketing concept, different marketing processes, marketing functions role and responsibilities, interrelation of marketing with other functional departments, value and significance of marketing role, and conclusion emphasizing the importance of marketing in Next Plc.

Role and Responsibilities of Marketing Function in Modern Company

End of preview

Marketing Essentials: Roles and Responsibilities, Marketing Mix, and Marketing Planlg...

Marketing Essentials (Part 1)lg...

Marketing Essentials for Travel and Tourismlg...

Marketing Essentiallg...

Marketing Essentials - Premier Inn Assignmentlg...

Marketing Essentiallg...

Marketing Essentials: Roles and Responsibilities, Marketing Mix, and Marketing Plan

Marketing Essentials (Part 1)

Marketing Essentials for Travel and Tourism

Marketing Essential

Marketing Essentials - Premier Inn Assignment

Marketing Essential