Marketing Essential

Marketing Essential

Table of Content
• Introduction
• Concept of Marketing
• Overview of different marketing processes
• Roles and responsibilities of marketing functions
• Interrelation of marketing with other business functions
• Value and importance of marketing role
• Conclusion on significance of effective relationship between
different departments
• Conclusion
• References

Introduction
Marketing is defined as collection of institutions and procedure for
communicating, exchanging, creating and delivering offerings which has
value for clients, society, partners, and consumer at wide. It is the way of
getting people interested towards company goods and services.

Concept of Marketing
Marketing is considered as management process through which
product and services are moved from concept to customers. It consists
of coordination of four elements such as product, price, place and
promotion. It is also an activity which consists of process and
institutions for creation, delivering, exchanging and communicating
goods and services which has value for clients, customers, society,
parties and others.