Marketing Essentials: Role, Interrelations, and Comparison of Marketing Mix

Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
P1............................................................................................................................................1
Covered in PPT.......................................................................................................................1
P2............................................................................................................................................1
Covered in PPT.......................................................................................................................1
P3. Ways in which 2 organisations apply marketing mix to marketing planning process for
achieving corporate objectives...............................................................................................1
P4. Marketing Plan for the launch of a new product at market place....................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is deciphered as the set of moves or initiatives that are planned as well as
implemented by an organization for the derivation of positive outcomes. The main intent behind
carrying out the marketing activities is acknowledged to be the resultant increment in revenues as
well as profitability in the long run. Thus, marketing can be recognised as being one of the ways
through which a company can build a rapport with the people at large prevailing in market place.
Thus, marketing can be said to be a function which provides aid to a corporation in creating
awareness among the customers regarding the offerings of entity and thereby establishing a
strong brand name in the market place.
The present report is conducted to gain knowledge of marketing being carried out within
the confines of ARGOS, a British catalogue retailer operating within the boundaries of UK as
well as Ireland. The report explores the role and responsibility of marketing, interrelations of
functional departments of the company and comparison of marketing mix of company to rival
firm. At last, marketing plan for the launch of a new product has been prepared by the
organisation.
P1
Covered in PPT
P2
Covered in PPT
P3. Ways in which 2 organisations apply marketing mix to marketing planning process for
achieving corporate objectives
Marketing mix is acknowledged as the vaster concept which includes several elements
product, price, place and promotion which are further extended to three more elements such as
people, physical evidence and process. Marketing mix of ARGOS and Robert Dyas are done
with the motive of developing knowledge on several strategies that these companies can devise
for gaining long term benefits. Marketing mix of ARGOS and Robert Dyas in comparison format
has been explained as below:
Element ARGOS ROBERT DYAS
Product ARGOS is initially indulged into the On the contrary Robert Dyas basically
1