Marketing Essentials for Cadbury: Roles, Tactics, and Strategic Plan

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Covered in PPT......................................................................................................................1
P2: Covered in PPT......................................................................................................................1
TASK 3............................................................................................................................................1
P3: Comparison of organizations in the application of marketing mix.......................................1
M3: Evaluation of tactics.............................................................................................................4
D1: Critical analysis and evaluation of marketing function........................................................4
TASK 3............................................................................................................................................5
P4: Marketing plan.......................................................................................................................5
M4: Producing a plan for the organization..................................................................................8
D2: Designing of a strategic plan.................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing refers to the actions which the businesses adopt so that they are able to make
the customers aware about their products and services. It is a process which is used by the
organizations so that they are able to achieve their short-term and long-term goals and objectives
related to revenues and profitability. In an organization there is a specific role which is required
to be played by the marketing department so that it is able to ensure that overall strategic and
competitive advantage can be achieved in the future time period. The managers have to consider
the dynamic aspects of business environment while framing their plans. This report is based on
Cadbury. It is a confectionery brand which provides different types of products to the customers
in the market. In this assignment, focus will be made on roles of marketing and their interrelation
with functional units, comparison of ways in which firms use marketing mix. Additionally, focus
will be made on development and evaluation of marketing plan will be discussed as a part of this
project.
TASK 1
P1: Covered in PPT
P2: Covered in PPT
TASK 3
P3: Comparison of organizations in the application of marketing mix
Marketing Mix is a marketing tool that set to combine a number of components like
product, price, place, process, physical environment, people, promotion in order to strength the
product brand (Abedi and Abedini, 2017). By making different strategies companies have to sell
their product as marketing mix is one of the part of this. It is to be done by experts to attract
huge number of consumers so that the image of brand increase in the market. To promote their
profit margin organisation adopts marketing mix. Various factors that are inter related to each
other are performed at same time to do marketing.
Effective marketing is required to maintain focus in different range of areas by keeping in
mind all the 7 P's (Šedík and et.al., 2018). Each element is independently examine although they
are interlinked with each other.
1

Comparison between Cadbury and Nestle on the basis of marketing mix are done in the
following tabular form so that it become easy to find difference between different brands.
Basis Cadbury Nestle
Product Wide variety of items are offer
by this brand in different
countries. They provide huge
range of product like
chocolates, biscuits, Gems,
candies, beverages etc. with
large varieties. The brand
attracts huge number of
consumers due to having
different varieties in
chocolates it has wide product
length such as Dairy milk, 5
star, Temptation, crackle,
Oreo, eclairs, Bournvita etc. It
capture large area of market in
this the respective industry.
After considering various
factors such as cost of
production, competition,
fluctuation in demand and
various demographic factors it
decides that which product is
sale in a particular country.
It provides wide variety of
chocolates, sauces, noodles,
Maggie. Perk, Kitkat, milky
bar are some chocolates they
offer. Nescafe coffee satisfy
the need of large consumers.
Pricing High price best quality is the
concept on the basis of which
it works. Various pricing
strategies such as skimming,
On the basis of consumption
and packaging of item, the
intensity of pricing decides.
Due to tough competion it
2