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ZARA Marketing Essentials : Doc

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Added on  2021-02-21

ZARA Marketing Essentials : Doc

   Added on 2021-02-21

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MarketingEssentials
ZARA Marketing Essentials : Doc_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 key roles and responsibilities of the marketing function......................................................1P2 Roles and responsibilities of marketing relate to the wider organisational context..............1Covered in PPT ..........................................................................................................................1TASK 2............................................................................................................................................1P3 Ways in which different organisations apply the marketing mix to the marketing planningprocess to achieve business objectives........................................................................................1P4 Basic marketing plan..............................................................................................................6CONCLUSION ...............................................................................................................................9REFERENCES .............................................................................................................................10
ZARA Marketing Essentials : Doc_2
ZARA Marketing Essentials : Doc_3
INTRODUCTION Marketing introduces to activities undertaken by an organisation to promote the selling orpurchasing of a product or service. It includes advertising, promoting, selling and delivering ofgoods to customers or other enterprise (Fan, Lau and Zhao, 2015). For this project, ZARA ischosen retailer based in Arteixo. Company mainly specialise in fast fashion and products such asclothing, shoes, accessories, swimwear, perfumes and beauty. Marketing mix of two differentorganisations and marketing plan of ZARA will includes in this report. TASK 1P1 key roles and responsibilities of the marketing function.P2 Roles and responsibilities of marketing relate to the wider organisational context.Covered in PPT TASK 2P3 Ways in which different organisations apply the marketing mix to the marketing planningprocess to achieve business objectives.Marketing mix introduces as a group of marketing variables that the company combinesand manages, to produces wanted response within target market. It is an effective tactics that anenterprise applies to advertise its product in marketplace. Marketing mix have 7 differentelements which are product, people, price, promotion, place, process and physical evidence.These are effective elements which will helps an organisation to promote their products andachieve better outcomes within given time duration. In this section, two different organisationshave used marketing mix with purpose to improve their market image and reputation. ZARA andH&M are two selected organisation for identifying importance of Marketing mix in achievementof business objectives (Išoraitė, 2016). Elements ofmarketingmix Description ZARA H&M ProducProduct introduces to theZara is one of the leadingH&M group has different1
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