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Roles and responsibilities of marketing manager

   

Added on  2021-01-02

16 Pages4798 Words74 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing manager.................................................................1P2. Explain how roles and responsibilities of marketing relate to the wider organizationalcontext.........................................................................................................................................3TASK 2............................................................................................................................................5P3. Marketing mix of CADBURY..............................................................................................5TASK 3............................................................................................................................................7P4. Marketing Plan......................................................................................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONMarketing is a process by which a company promotes its products through the channel ofadvertising to increase its sales. It also involves benefits and values which an organisationcreates for its consumers. It helps in maintaining relationships and coordination betweenemployees and company. The main aim of marketing is to satisfy its consumers by deliveringgood quality products to its consumers in affordable rates (Baines, Fill and Page, 2013). Thegrowth of market is based upon marketing. This report is executed in the context of CADBURYwhich is a British multinational company owned by Mondelez International. The company isfamous for dairy milk chocolate, the crème egg and many more confectionery products. Thiscompany is founded in 1824 in UK by John CADBURY. This report also includes concept ofmarketing and different processes of market. The roles and responsibilities of manager is alsobeen discussed in this assignment.TASK 1P1. Roles and responsibilities of marketing managerConcept of marketingIt is a concept in which a company analyse the needs and demands of consumer. It is afact through which a firm maintains its relation and coordination with its clients at marketplace.Through this process, consumer know about the various varieties of products in market. In orderto increase sale, it is essential for a company to do promotions of their related products. In this,current and future trends of marketing is based on business requirements. Current trend includes,mobile marketing, online performance marketing, etc. and on the other hand future trendincludes, chatbots, new apps, etc. It also adopt this concept of marketing in order to introduce itsproducts among its consumers at marketplace. Along with this, there are some future trends suchas 4Es which stands for Engagement, Experience, Exclusivity, Emotion can be used by companyto promote products. The manager of CADBURY promote its product to increase its profitmargins through various marketing processes which are as discussed below:Production Concept: In this concept, consumers buy only those products which are in-expensive and easily available (Clow and James, 2013). In this regard, the manager ofCADBURY should focus on effectiveness and improvements of product distributionalong with consumers demands.1

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