Responsibilities of Marketing Department in Next plc

Marketing Essentials

Table of Contents
Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
P1 Various responsibilities of marketing department..................................................................1
P2 Various obligations of marketing in accordance of chosen company....................................4
P3 Marketing mix applied by several organisations so as to achieve business objectives..........5
P4 Evaluate a market plan...........................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing involve the interaction takes place between buyers and sellers that aims to satisfy
the expectation of customers across the globe. Moreover, marketing is a wider concept that
covers positioning, segmentation, branding and many more as it each aspect differ from each
other (Andaleeb, 2016). This report covers Next plc that is most popular leading retailing
industry in UK. It deals with varieties of products like clothing, footwear and other home
essentials that emphasise on rendering quality products at a reasonable price. This report
comprises of wider responsibilities of marketing department as well as in context of a company.
This report covers elements of marketing mix and its plan so as to attain business goals within
limited time.
P1 Various responsibilities of marketing department
Marketing is understood as the involvement of exchange amongst two parties such as
buyers and sellers of merchandises or amenities in return for money (Baker and Magnini, 2016).
Furthermore, it is understood as meeting the taste and preference of clients so the company
provide such merchandise which develop maximum satisfaction. There are various roles and
obligations of marketing function due to the reason that several departments are there in an
organisation such as finance, marketing, human resource and many more. This assist the firm in
deciding a best alternatives which in turn assist in proper completion of target.
Various obligation of marketing department:
Proper Market research: It is regarded as the most necessary element as the manager of
Next plc would conduct proper market research as it would identify the taste and preferences of
customers, nature of competitors, latest trends, advancement of technology and many more
which provide greater access to customers (Dibb, 2017). This provide information to the
respective firm which in turn generate more and more sales in case of retailing sector.
Merchandise design and development: This strategy emphasise on designing
merchandise in such a manner that win the hearts of customers in first appearance and hence
switching cost is low for them. The manager of Next plc provides new and creative products
with good packaging which grab the attention of customers and thus increase the revenue
prospects.
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Brand equity: This is one of the major roles of marketing as customers once become
habitual of brand which in turn decrease the switching cost. The manager of Next plc provide
new and innovative designs of merchandise which catch the attention of users and thus boost the
sales of company.
Formulating strategies: The manager of Next plc makes an advance planning of the
goods or services that are required by the customers so that it could beat its competitors and thus
achieve a significant position across the globe (Harrison and et.al., 2016). this increase the brand
awareness as well as maximise the revenue in retailing industry.
Identification of needs of customers: This is one of the important concepts of marketing
which emphasise on identifying the expectations of customers which in turn generate greater
sales and generates greater revenue. The manager of Next plc emphasises on providing excellent
offerings with fast and efficient services which in turn generate maximum satisfaction and also
develop positive reputation across the globe.
Obligation in relation to marketing environment
Marketing departments has numerous responsibilities towards customers, competitors,
suppliers and so on as it has to deal in different manner while integration with other departments
(Hollensen, 2019). Lots of factors and environment has to be kept in mind while dealing with
them. With reference to Next plc, the same is presented as follows:
Towards customers: Customer are very precious for an organisation as they always
prefer quality products at reasonable cost. The manager of Next plc provide products with latest
trends that meet the expectations of customers and thus generate more sales and maximise the
revenue in case of retailing sector.
Towards competitors: The manager of Next plc makes an appropriate planning and
prepare a strategy so as to beat the competitors as it provides quality specification which
generate more and more customers from several locations of the country (Kotler and et.al.,
2017).
Towards government: The senior authority of respective firm provides fair and efficient
information to the government and paid tax that ensure greater transparency and accountability.
Also, this also develop positive image in the eyes of government as proper and fair transaction is
taken place and develop brand loyalty.
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