Assignment on Marketing Essentials - Your Destination
16 Pages4711 Words43 Views
Added on 2020-07-22
Assignment on Marketing Essentials - Your Destination
Added on 2020-07-22
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Duties and responsibilities of marketing...........................................................................1P2. Duties or responsibilities which is considered in wider organisation..............................3TASK 2............................................................................................................................................6P3. Comparison of 7P's with marketing mix..........................................................................6TASK 3............................................................................................................................................8P4. Marketing plan.................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONIn every organisation marketing is important element which help in advertising orpromoting various products and services in business market place. As, marketing involvesvarious types of marketing research programs to find out social trends, fashion, preferences anddemand of customers. It help in direct communicating with peoples at high level which helporganisation to increase their profitability (Dibb and Simkin, 2013). There are various kinds ofproducts available with different brand in market company provide information related to thenew service by newspapers, media, social sites through online etc. Marketing help company byproviding information about taste and preferences of people so that company can provide goodsand services according to them to satisfy their needs or wants. In this project report, differentresponsibilities and duties of marketing department and also their relevance with company hasbeen explained. Marketing plan helps organisation in analysing needs and demands of peoplethrough which firm can easily fulfil them in proper way. This company highly focus in providingand delivering good products and services to satisfy customers needs and wants. This project isbased on “Your Destination” which is courier who deliver services on time to its customersaccordingly to their desired expectations. It is newly established courier company which givebest quality services to its customers in competitive business market place. TASK 1P1 Duties and responsibilities of marketingMarketing is common approach which cover market place for the growth anddevelopment of organisation. It is process of selling and buying goods and services in businessmarket place. Every organisation use effective marketing process so that they reach at everyplace through attract more and more customers towards their goods or services. It also help inmaking strong relationship bond between buyers and sellers by using provide best services.There are various marketing operations like communicating, dealing or delivering goods andservices to the all people who are interested to deal with them. Your destination use strongstrategies and plans that help to satisfy the needs or wants of customers in certain time period.Marketing is most important element which help to organisation to identify the social trend,fashion through which company make their goods and services. It help to enhance the marketgrowth of company by using effective strategies of marketing. By making strong marketing1
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