Marketing Essentials Assignment - Beauty Giants, UK
Added on 2020-10-22
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MARKETING ESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1LO 2.................................................................................................................................................3P3 Marketing mix comparison.....................................................................................................3LO 3.................................................................................................................................................7P4 Define and evaluate marketing plan for the enterprise...........................................................7CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is social process by which individuals and organisations is responsible foridentifying, anticipating, and satisfying the requirement of customers (Hamzah and Sutanto,2016). This can be termed out as set of institution and process that work as to creating,communicating, delivering and exchanging offers and values for customer, clients and society atlarge. It is related to buying and selling the product and services at the right price. The core partof it, to analyse the need and wants of customers in terms to create value for them and buildstrong customer relationship management.The present report is based on business activities of Beauty giants, UK, it is cosmeticselling company and have 50 branches in all over the world. The company has decided to launchthe new anti ageing product named as Forever Young. Furthermore, assignment will look overthings as roles and responsibilities of marketing function, marketing mix to achieve businessobjectives and to frame and evaluate the basic marketing plan for the new product that enterpriseis about to launch.LO 1P1. Roles and responsibilities of marketing in a wider organisational contextEvery business need to promote the product for sale therefore role of marketing departmentis one of the most important aspect to promote business and their product. Marketing departmentorganised Exhibitions, Seminars, Events etc. to promote product. In marketing many functionshave included just like product price, Distribution, financing, promotion, selling, purchasing. Etc(Mishra and Modi, 2016).Presently many cosmetics companies are available in the market that is why it’s verychallenging for companies to prove themselves and make the position in the market. Marketersresearch consumer needs and according to the needs marketers prepare strategies. Marketing hasa very important role. Marketing department has various roles in the organisation. IT can supportin making consumer aware about the products that they are delivering. (Kyriakopoulos, Hughesand Hughes, 2016).Enhance consumer interaction: Marketing can help in interacting with consumers.Beauty Giant Company use new ideas for promoting its product. Mainly marketing team interactwith the people and tell all benefits of the product. Marketing team is responsible for the product1
presentation. Now online marketing through social media, digital marketing, mobile friendly isone of the best idea for promote our product. In the market different types of marketing strategiesare available like internet marketing, relationship marketing, word of mouth etc. By takingsupport of these platform entity can make effective communication with its consumers.Marketing supports Promotion:Promotion refers to all activities where companypromote their product like through social media, Events, seminars etc (Cross, Harrison and Gilly,2017). Marketing role is the very important for any company who will make position in themarket. Every strategy has work in different way and its also depends on the company how topromote their product.Market research: Conducting market research is role of marketing that helps inidentifying needs of consumers and offering them services as per their requirement of people. Incompetitive environment every company needs to focus on marketing department who handle allthe things related to the market. Only because of marketing product visibility increase and that iswhy sales also increase (Kasemsap, 2015).P2. Roles and responsibilities of marketing relating to wider organisational contextMarketing is essential function that always helps business in raising demand for productsand promoting brand well. Beauty Giant is the cosmetic firm that always ensure to offer goodsand services to consumers as per the needs of customers. One of the major role of marketing is tomeet the needs of potential buyers (Hume and Hume, 2015). Marketing functions are linked withother functional departments like human resource, finance, research and development. Like forexample promoting the product by using various promotional tools such as advertising, socialmedia platform can support Beauty Giant in increasing the sales of the product like foreveryoung. This can increase the profitability and revenue of company. In this way financedepartment is interlinked with marketing. It can also help industry in gaining competitiveadvantage. Planner:Marketing plays role of planner. Beauty Giant marketing departments setmarketing objectives and make plan for achieving these goals. This is helpful in formulatingstrategies and devices policies effectively.(Moss, 2017). The correlation of marketing and humanresources, functions in motivating behaviour of customer-contact, employees etc. Firm have tomaintain the value the interaction between Marketing department and Human Resource so thatthey can attract the right talent in the organisation. Firm must be engaged in hiring right people at2
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