Marketing Roles and Responsibilities in TopShop

Introduction
Marketing can be defined as the management and analysis of
different exchange relationship. It can be referred as the business
process of building and maintaining relationships for improving
sales and satisfying the customers. In this presentation, TopShop
is undertaken for the organisational study which is a British
multinational apparel organisation and fashion retailer which
business into accessories, shoes, clothing and make-up. This
presentation will evaluate different roles and responsibilities of
marketing with the interrelation of different functional
departments.

Concept of marketing, current and future trends
Marketing can be defined as the practice of a company that is
related with buying and selling services and products.
TopShop is a British company that need to understand the
basic concept of marketing in order to achieve their
determined target. Therefore, to achieve this, this is requisite
for company to consider these marketing concepts which is
explained in the next slides:

Cont...
• Production Concept
• Product Concept
• Selling Concept
• Marketing Concept
• Societal Marketing Concept

Cont...
• Current Trends: TopShop is well-known apparel and beauty
organisation which is ramping up the use of marketing
strategies to meet and expand their target consumer.
• Future Trends: TopShop is aggressively using the digital
media content and digital campaign in order to meet the new
target consumer.