Marketing Roles and Responsibilities in TopShop

This presentation evaluates the different roles and responsibilities of marketing in TopShop, a British multinational apparel organization and fashion retailer. It discusses the concept of marketing, current and future trends, the marketing process, the role of a marketing manager, the interrelation with other functional departments, and the value and importance of marketing in TopShop. The presentation concludes by highlighting the significance of effective interrelationships between different functional departments.

Introduction
Marketing can be defined as the management and analysis of
different exchange relationship. It can be referred as the business
process of building and maintaining relationships for improving
sales and satisfying the customers. In this presentation, TopShop
is undertaken for the organisational study which is a British
multinational apparel organisation and fashion retailer which
business into accessories, shoes, clothing and make-up. This
presentation will evaluate different roles and responsibilities of
marketing with the interrelation of different functional
departments.

Concept of marketing, current and future trends
Marketing can be defined as the practice of a company that is
related with buying and selling services and products.
TopShop is a British company that need to understand the
basic concept of marketing in order to achieve their
determined target. Therefore, to achieve this, this is requisite
for company to consider these marketing concepts which is
explained in the next slides:

Cont…
• Production Concept
• Product Concept
• Selling Concept
• Marketing Concept
• Societal Marketing Concept

Cont…
• Current Trends: TopShop is well-known apparel and beauty
organisation which is ramping up the use of marketing
strategies to meet and expand their target consumer.
• Future Trends: TopShop is aggressively using the digital
media content and digital campaign in order to meet the new
target consumer.

Overview of different marketing process
Marketing process is the practice of
evaluation, assessment and implementation
of strategies in order to meet the
predetermined target. Marketing process
includes four components strategic analysis,
planning, implementation and control.
TopShop need to go throughout all of these
marketing processes in order to accomplish
multiple determined targets.

Role and responsibilities of a marketing manager
Marketing management is a practice which focuses on
implementation of marketing techniques, orientation and methods
within the company and their activities and resources. TopShop’s
marketing manager focus on creating brand recognitions and
introducing those promotion techniques that can help in restraining
the growth of business. Here are mentioned some of marketing
manager’s roles and duties in TopShop, mentioned as follow:

Cont…
DUTIES OF MARKETING MANAGER
• Designing marketing strategies and plan
• Controlling environment
• Market research
• Managing consumer relations
Hence, the notion concludes that marketing division renders multiple
benefits to TopShop that can take company toward global expansions. This
undertakes the knowledge and information accumulation to awareness of
services in order to persuade them to sustain the brand reputation.

Marketing influences and interrelation with other
functional departments
According to CW Hair and McDaniel C (2011), cooperation in
dynamic marketing environment is a complication procedure that
requires certain work and skills. Thus, marketing management
process is performed within TopShop in order to bring a potential
change and administration to several activities to meet responses. All
of other divisions of this organisation rely on marketing departments
as the division is responsible for informing, managing and creating
the changes to achieve new outcomes and responses of consumer..

Value and importance of the marketing role
Marketing can be defined as the management process through
which goods and services is exchanged from a concept to
customer. TopShop is a multinational apparel organisation that
operates every function according to the strategy which is based
on marketing division. Every functional unit of the enterprise is
interrelated with the departments of information, evaluation and
awareness of market. In the next slide, interrelation of marketing
departments is mentioned:

Cont…
Market Research: It can help the company in understanding the
strengths and weakness of TopShop to meet the set target.
Product Development: TopShop’s marketing department with
intrinsic and extrinsic services development team to develop.
Communication: The department plans promotion campaign and
design interaction and communication matters to promote and
support services to prospects and consumer.
Sale Support: Sales and marketing departments can maximize the
sale performance and growth pace.

Significance of effective interrelationships between
different functional departments
This can be comprehended from above notion that each marketing
function is indirectly or directly associated with other functional
units of TopShop. For example, production departments is
associated with marketing as this helps in evaluating the target
consumer, analysing present and future trends as well as meeting
consumer requirements. Sales division is interrelated as more
promotion and marketing will carry out awareness among
potential buyers and consumer.

Conclusion
This notion concludes that marketing is the process of
designing, evaluating and implementation of marketing
strategies to meet the determined target. Marketing division
and manager plays very crucial roles in operating multiple
functions of TopShop. The report also comprehend that
marketing division is interrelated to other divisions of
TopShop and helps in accomplishing its targets. This also
offers multiple benefits and helps in communication and
deploying business organisation.

References
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Learning.
• Pike, S., 2015. Destination marketing: essentials. Routledge.
• Scarborough, N.M., 2016. Essentials of entrepreneurship and small
business management. Pearson.
• Lamb, C.W., Hair, J.F. and McDaniel, C., 2011. Essentials of
marketing. Cengage Learning.
• Blythe, J., 2012. CIM Coursebook Marketing Essentials. Routledge.
• Lipsman, A. and et. al., 2012. The power of “like”: How brands reach
(and influence) fans through social-media marketing. Journal of
Advertising research. 52(1). pp.40-52.
• Brassington, F. and Pettitt, S., 2013. Essential of marketing.

Thank You