Marketing Essential

Marketing Essential

Table of Content
• Introduction
• Marketing Concept
• Different marketing processes
• Marketing functions role and responsibilities
• Interrelation of marketing with another functional departments
• Value and significance of marketing role
• Conclusion that emphasise importance of marketing
• Conclusion
• References

Introduction
Marketing is considered as a aggregation of overall task that are
performed through company in order to expand, develop and deliver
value for satisfying consumers requirements into marketplace. For this
report the chosen company is Next Plc which is a leading British
multinational retailer. Its headquarters is in Enderby, Leicestershire, UK.

Marketing Concept
Marketing is a procedures of creating, distributing, communicating and
exchanging offerings, set of institutions and activity. Concepts of
marketing are refers as philosophy that organisation should study their
consumers requirements then make decision for accomplishing those
needs effectually (Marketing concept, 2010).
• Current trends
• Future trends