logo

Marketing Essentials of ALDI Company

   

Added on  2020-07-22

14 Pages4269 Words34 Views
MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of Marketing Function ................................................................1M1 Analysing the roles as well as responsibility of marketing in terms of marketingenvironment.................................................................................................................................3P2. Roles and responsibilities of the Marketing at Aldi..............................................................4P3 : Marketing Mix of Aldi ........................................................................................................5TASK 3............................................................................................................................................7P.4. Produce and evaluate a basic marketing plan for the Aldi...................................................7CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing is the essential tool that helps organisation in communicating their objectivesto consumer and promoting is goods as well as services. Marketing is defined as the businessactivity conducted for selling and promoting goods and services. It is also considered as theprocedure for developing, communicating and delivering such services and goods to consumerwhich provides them satisfaction. Marketing procedures is concerned with developingunderstanding about the consumer needs, gaining knowledge about market, creating profitablerelationship and providing value to the client. Market is essential as it assists business entity ingenerating brand awareness.The project is concerned with identifying the role as well as responsibility of marketingfunction in context of Aldi company. The report will also present the comparison betweenmarketing mix and planning process of two different organisations.TASK 1P1 Roles and responsibilities of Marketing Function Marketing function is refers to as the role of enterprise which assist organisation inidentifying band sourcing potential successful goods for market. It also supports firm inpromoting goods as well as services. Marketing comprises sales support system, market research,strategies, distribution system, financial system etc. Marketing function is accountable forsupporting firm in achieving marketing objectives and assisting firm in fostering growth. It hasseveral roles to play in driving organisation towards success (Wilson, McCabe and Smith,2018.) The objective of Aldi is to increase its market share and gain customer loyalty. Somemajor and important Roles as well as responsibilities of marketing function are:Marketing research-The role of marketing function is to facilitate market research and recognisethe needs as well as demands of consumer in the market. The responsibility of marketingfunction is to assist Cited venture in developing and enhancing brand image. Its role is to providecomplete, reliable and accurate data related to market.Product plan development procedure-The role of marketing team is to coordinate and supportoperational and production team in designing the products or services according to the needs ofcustomers. The marketing function is responsible for introducing new product in the market.1

Promotion- Role of marking function is to launch and select the market for launching newproduct. It is responsible for choosing appropriate and effective media for promoting goods aswell as services and generating brand awareness.Sales- The marketing function is accountable for developing the appropriate strategy forincreasing the sales of particular product. Role of marketing function is to identify gaps in therange of products for determining opportunities for enterprise.Customer service-Marketing includes packaging the goods in effective manner in order to attractcustomer. The roles of marketing function is top design logos considering the nature or buyingbehaviour of consumer. Public relations- The role of the marketing function is to support firm in developing as well asmaintaining healthy relationship with buyer and suppliers. They are also accountable forproviding suitable service to customer and developing relationship with them (Spyropoulou,Katsikeas, Skarmeas and Morgan, 2018)2Illustration 1: Marketing Function Source:(Marketing Function, 2017)

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Essentials of Marketing for Business Organization
|16
|4489
|377

Aassignment on Roles and Responsibilities of Marketing Functions
|16
|5350
|57

Marketing Functions in Aldi - Assignment
|16
|5050
|44

Functions of Marketing Essentials
|14
|3987
|43

Roles and Responsibilities of Marketing Function in ALDI
|16
|3580
|37

Roles and responsibilities of the marketing function
|16
|3833
|242