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Essentials of Marketing for Business Organization

   

Added on  2020-10-05

16 Pages4489 Words377 Views
Marketing essentials
Essentials of Marketing for Business Organization_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1P2 How roles and responsibilities of marketing relate to the wider organisational....................3TASK 2............................................................................................................................................5P3 Comparison of marketing mix with two organization...........................................................5TASK 3............................................................................................................................................8P4 Marketing plan for an organization........................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONAs per current scenario, each and every business organization wants to enhance theirbrand image at market. For this, marketing consider as a vital role which provide support firm topromote their goods and services to target customers for fulfilling their requirements. This willleads in attaining their satisfaction level. Mainly, it consider various activities such asadvertisement, promotion, public relation, demand and supply of customers and many more(Marketing essentials, 2016). All these are important factors through which firm create valueswith the purpose of capturing consumers attention. Along with this, it also consider as animportant components through which company build positive relation with number of customers.It directly put their positive impact in increasing profitability and market share as well.Current report discussed about ALDI, which is leading super market chain as theyoperate their number of outlets in various countries. Various roles and responsibilities ofmarketing function are also mentioned in this report as it helps in enhancing brand image of thecompany. In addition of this, marketing mix is discussed here with the purpose of evaluatingactual performance of the company. At the last of the project, marketing plan of ALDI is alsopresent here. TASK 1P1 Key roles and responsibilities of marketing functionMarketing is a procedure through which firm create customers base by understandingtheir needs and wants about company products. Mainly, one of the main aim of implementingmarketing activities is to meet consumers requirement in order to attain their satisfaction level. Inaddition of this, it also provide competitive advantage to company by creating strong customersbase. In context of this, marketing department also play crucial role in promoting companymission at market place. For attaining the same, firm should deliver quality products and servicesto its target customers by identifying their wants. This will contribute in creating positive brandimage at market place as compare to its its competitors. In business organization, number ofroles and responsibilities are perform by marketing function as it assist in establishingpredetermine objectives with the purpose of accomplishing competitive place in market(Berkowitz, 2016). As there are some roles of marketing function in ALDI which contribute inpromoting as well as delivering values and at the same time also building positive relation withtheir customers. All these are as follows:1
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Defining and managing brand image: It is one of the important role of marketingfunction to determine their brand image and product as well. Along with this, it also helpsin determining customers experience towards ALDI products and services. For attainingsuccess in market, company have to interact with their service users to understand theirviews and opinion about products and services in order to provide them accordingly. Conducting management campaign for marketing initiatives: It is important formarketing department to determine quality products and services in front of customers(Campbell and Martin, 2015). Along with this, firm also communicate with theircustomers with the purpose of understanding their perception in order to satisfy theirtarget customers by providing the better services. Producing marketing and promotional materials: ALDI marketing department create aswell as produce products and services to satisfy their requirement. For attaining, positiveresponse from customers, firm should make quality and up to date items and products tomaintain their brand values in market place. With the help of this, company enhance theirproductivity level as compare to its competitors. Creating content providing (Search engine optimization): It is another role of marketingfunction in which company make their own websites in which they provide all theinformation about products so that customers can easily identify products as per theirneeds. This will helps in inviting large number of customers and at the same time alsobuild their trust in relation to firm. Monitoring and managing social media: One of the main and important role ofmarketing function is to managing as well as monitoring social media pages of company.Along with this, ALDI posted about products to invite number of customers. Forattaining better response manager should manage all the online accounts on daily basis.Through which customers easily get necessary information of the products in order tofulfil their requirements. Producing internal communications: For attaining success at market place, it is vital forworkers of ALDI to effectively understand company culture, values, vision and prioritiesas well. By this they easily communicate with their customers and understand their needsalso (Ebert and Griffin, 2015). Along with this, marketing department of ALDI is alsoresponsible for establishing proper communication with workers by using newsletter and2
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