Marketing Plan for Apple Company: Strategies and Analysis

PRINCIPLES OF
MARKETING
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TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
SMART objective of Apple company.......................................................................................3
MAIN BODY...................................................................................................................................4
Marketing mix of apple................................................................................................................4
Marketing analysis BCG..............................................................................................................5
Marketing developing strategies..................................................................................................6
Customer driven strategy.............................................................................................................7
Recommendation.........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARY
The present study is based on Apple company and its marketing plan. Study has covered
the range of strategies regarding company’s marketing policy. It illustrated the smart objectives
for marketing plan of organisation, also discussed the marketing mix, customer driven strategies,
BCG matrix for the Apple company.
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INTRODUCTION
Marketing refer as the business action that is taken in order to promote the product and
services in the market. efficiency in this lead to maximise the sales that encourage the better cash
inflow within the business (Rebecca and Maharani, 2018). Apple a multinational technological
organisation that specialise in electronics, software, company have the good brand image
worldwide and operate in many countries. They have better electronics devices which is unique
in their own such products are iPhone, Mac, iPad etc. it has been identified that company is
facing issues in the market regarding rising competition, vulnerability to the business cycle, also
their products have the narrow line, higher prices, poor implementation of the promotional
strategies. Following report will cover the company’s objective, marketing mix 4P framework,
marketing analysis BCG matrix, marketing development strategies.
SMART objective of Apple company
 To enhance the sale by 20 percent by the end of 6 month
 To provide the customer satisfaction by enhancing the product line.
 To promote the new consumer reviews by 45% year over year
 To expand the target market by using suitable marketing strategy within 3 month
MAIN BODY
Marketing mix of apple
Marketing mix involves the various aspect of focus within the area of comprehensive
marketing strategy. This term often involves the classification of processes, thus for Apple its
factors are as follows:
Product: Apple company offers the better and rare products in the market which include Mac,
Apple watch, iPhone, iPad, iPod, software, cloud services etc. it shows that company generally
operates within the customer electronic products, all items are mainly based on result of product
development strategy (Misra and Kanda, 2019). It is found that company is facing issue due to
the narrow line of products, thus company needs to focus on enhancing the product portfolio,
thus for that company can proceed to focus on consumer data it helps in increasing the sales and
company can easily analyse the data to deliver better consumer satisfaction. Other strategy Apply