Marketing Essentials: Current and Future Trends, Roles and Responsibilities, Interrelationships, and Importance

MARKETING
ESSENTIALS

INTRODUCTION
Marketing refers to the activities of an organisation which is associated with the
buying and selling a product or services. It involves selling, advertising of
product and many activities. Chosen organisation is Cadburry which is British
multinational company. It is the second large confectionery brand after the Mars.
Cadburry known for the dairy milk chocolate and many other confectionery
products. This report discusses about the marketing concept involving current
and future trends and the role and responsibility of marketing manager.

1. Marketing definition and current and future marketing trends.
Marketing is a business process which
includes all the activities such as-
buying and selling of the product,
advertisement and delivering products
to the consumers. It is an activity and
set of principles for creating new
products and services, communicating
with the customers, and delivering the
products and offering new valuable
products to the customers.
Current marketing trends-
 Marketing mobile
 Pinterest

Cont...
Future marketing trends-
 Content marketing trend
 Native advertising
 Social media marketing trend